Youku and Tudou officially announced that Alibaba and Yunfeng Capital (founded by Jack Ma and Yu Feng who is board director of Huayi Brothers) purchased Youku and Tudou’s A shares with $1.22 billion, Alibaba will hold 16.5% and Yufeng Capital holds 2%. Besides, Alibaba will appoint CEO Lu Zhaoxi as one of the board director […]
China Online Video Advertising Revenue Reached 3.25b in Q3 2013
According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year. In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return […]
Youku Dominates Mobile Video Market in June 2013
iResearch data showed that Youku dominated mobile video market with 14.12 million daily Unique Visitor(UV) in June 2013, more than the sum of iQiyi and PPS.
Funshion Came on Top by Per Capita Online Video Viewing Time
According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
China Online Video Market Scale Reached 2.42 Billion in Q1 2013
China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]
Top 3 Video Networks in China: Youku, TENCENT and LETV
According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent.
Top 3 Online Advertising Platform in 2012: Baidu, Alibaba, Google
According to Enfodesk, Baidu accounted for 30.9% of the total online ad revenue in China; Alibaba for 15.3%, and Google China for 6.2%.
Top 20 Internet Companies by Total Reached Users in China for H1 2012
According to the data provided by iResearch this July, here comes the list of China’s top 20 internet companies by total reached users in the first half of 2012. The research was based on long-term monitoring for 400,000 network behavior samples.
Sina Weibo Downstream Traffic in March 2012
7.7% of clicks on Sina Weibo shortened links went to Taobao last month, followed by Tudou, YouKu and Baidu.
China’s Top 2 Video Portals YouKu and Tudou to Combine
Youku and Tudou, the two largest online video companies in China, announced that they have signed a definitive agreement for Tudou to combine with Youku in a 100% stock-for-stock transaction. “When the strategic combination is complete, Tudou will retain its distinct brand identity and platform in Youku Tudou Inc., strengthening and complementing Youku’s video business. […]
Online Video Presenting A Huge Opportunity for Marketers
Group M, Youku and research company Sinomonitor jointly released a research report “Online Video Audience & Media Value” last December; the report showed that instant messager, Weibo and social networks are the top three channels China internet users share online videos.