More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences, accounting for 34.15% of all Chinese TV audiences.
world cup
Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018
During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup. Dragon Boat Festival A total of 89.1 million person-trips […]
Riding on the craft beer boom in China
China’s craft beer market is growing by 40% annually. Find out some main trends of the category. The 2018 FIFA World Cup is well underway in Russia. The timezone difference is much more favorable for Chinese fans compared with previous tournaments, as most games happen during evening prime time in China. It has also become […]
Alibaba Tmall 618 in 2018; mid-year shopping promotion extended overseas
During “618”, offline traffic increased by 30% over the week prior, with online orders also jumping by 20%. Another partner retailer, Beijing’s Easyhome, a seller of furniture and home remodeling supplies, topped 100 million yuan (US$15.7 million) in sales by 1 pm on the first day of “618”, while Alibaba’s Fresh Hema saw sales increase […]
World Cup 2014 on Weibo
Twenty two million China Internet users followed news on Weibo on the first day of FIFA World Cup 2014 ; total number of posts published reached 83 million in the first two hours of this event.