Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
word of mouth
Tencent testing a new social shopping feature on WeChat
During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
Chinese Users Displayed Highest Level of Engagement with Brands on Social Media
Chinese users displayed the highest level of engagement and interactions with brands on social media, according to PwC research.
China Cracking Down Online PR Companies Who Remove Content for Cash
Recently, Beijing police cracked down six Chinese online PR companies, which colluded with agents and web workers to delete online content illegally for cash. More than ten suspects were involved and arrested for the crime of illegal business operation, bribing non-government workers and non-government workers accepting bribes. 19 suspects had been approved to arrest, involving […]
Online Word-of-mouth Source Credibility in China
CIC, a social business intelligence provider in China, shared a research finding about source credibility of online word-of-mouth in China, conducted with Yicai; it revealed that user review and recommendation websites like dianping.com are the most credible source for online WOM in China.