Double Eleven is not only a shopping festival but also known as Singles Day in China. There are “30 million singles” in China. Is this really the case? In fact, there are 17.52 million more men of marriageable age than women according to the National Bureau of Statistics (NBS).
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JD Worldwide cross-border e-commerce trends in 2021
Consumer goods imports to China grew 8.2% in 2020, reaching RMB 1.57 trillion yuan (US $242.1 billion), according to China’s Ministry of Commerce (MOFCOM). JD.com’s cross border import e-commerce platform JD Worldwide saw a total sales increase of 50% during the Singles Day Grand Promotion 2020. A driving force: “Be kind to yourself” Popular categories […]
Consumers sales rise across several categories during China’s Qixi Festival period
Maybe it’s weird to you but China has several valentine’s days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival. The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on […]
Popular mobile shopping apps for women in China
Mogujie is a very popular mobile shopping app among women in China with 2.43 million active users in March 2020 while Jumei app has 1.16 million MAU.
China among Airbnb’s top countries with most female landlords
Airbnb released a report last week on Airbnb China’s women community. According to the report, as of February 10, 2020, 53% of active Chinese landlords are female, and China is one of the top 10 countries with the largest number of female landlords on the platform.
8 Strategic segments of China’s online consumers
The e-commerce channel, growing at an annual rate of 35%, is now the primary growth engine for China’s FMCG market, according to a report of consulting firm Bain. It has achieved high levels of penetration and become a core sales channel in subcategories.
New attitudes of China internet users
48% of China internet users define “rich” with a minimum of 10 million yuan (US$1.42 million); they value “career” the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent’s Penguin Intelligence. We summarized the survey […]
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
Most-chosen and fastest-growing beauty brands in China 2019
Kantar Worldpanel China reported strong growth in the Chinese beauty market, with skincare and makeup categories increasing 13% and 17% respectively during 2018, outperforming total FMCG. 1. Most-Chosen Brands Pechoin (百雀羚), which is the only local brand that is chosen more than 100 million times, maintained its leadership position in the Chinese skincare market for […]
5 consumption trends of post-90s on Tmall Global
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
Alibaba to help international brands launch 1,000 Tmall stores in 2019
Alibaba expects international and domestic cosmetics brands to open 1,000 stores this year on its Tmall platform to meet demand from Chinese consumers. Seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to launch flagship stores […]
How can marketers get gender right in China?
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in the US, UK, and China. The vast majority (88%) of APAC marketers think they are doing a good job of portraying women as positive role […]
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
Chinese post-95s spent 80% more buying overseas in 2018
Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females. The top 3 countries selling to China were America, Japan, […]
How would China’s tariff cuts on imported cosmetics products affect brands?
The Chinese government announced on May 30 that it will significantly lower import tariff on many consumer goods. Among them, the average tariff rate for detergents, cosmetics such as skin care and hair care products, and some medicine and health products will be cut from 8.4% to 2.9%.