Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands. Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising […]
TV
China advertising market overview; top advertisers in H1 2018;
Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3% year-on-year in the first half, higher than the 4.3% increase for the full year of 2017 and much faster than the 0.4% growth reported a year ago, according to CTR. […]
World Cup 2018 is a massive success for TV media in China
More than 87 million Chinese people watched the final between France and Croatia live. The 64 games attracted 440 million TV audiences, accounting for 34.15% of all Chinese TV audiences.
China advertising market overview by channels 2017
China advertising market grew by 4.3% in 2017 after two years’ consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%. Newspaper and magazine advertising revenues: -32.5%, -18.9% respectively Outdoor: -0.4% Elevator TV: 20.4% Elevator posters: 18.8% Theatre video ads: 25.5% Internet: 12.4% Looking […]
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
Digital spend to reach 57.2% in China in 2017
For the first time in history, digital ad spends surpassed TV in 2016 and accounted for half of total media budget according to “This Year, Next Year: China Media Forecasts” by GroupM. It also forecasted that the digital spend would be increased to 57.2% of the total ad spend in China in 2017, and TV […]
China advertising, online ads markets forecast 2017-2019
This article shows forecast statistics of the year 2017 through 2019 on China’s advertising market, online advertising market structure, online video ad market, mobile marketing market, and programmatic ad buying market
Digital Accounting for Over 50% of Chinese Media Time
China’s online video market is expected to reach 36.8 billion yuan (US$5.76 billion) in 2015, representing an increase of 50.2% compared to the previous year according to iResearch.
China Advertising Insights 2015
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.
33% of People in China Watching Online Video Every Day
In TNS Connected Lif study, it found that one third (33%) in mainland China, 32% in Hong Kong, watch online video every day, on either PC or mobile devices:
The First China Social Media Television Index Released
Weibo Television Index beta version, jointly created by CCTV – Sofres Media and Weibo, has been released recently, providing insights of audiences’ reviews on television programs. Following international standards, this index makes standardized statistical analysis on the amount of discussions on TV programs and user scale on Weibo, providing a more effective, systematic and standardized […]
China Online Video Market Snapshot in Q4 2013
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.
China TV Open Rate Dropped To 30%
According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional […]
China Online Video Advertising Revenue Reached 3.25b in Q3 2013
According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year. In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return […]
China TV and Online Videos Report 2013: Almost Half Don’t Watch TV Any More
ZDC launched a report on China TV and online videos study in 2013 recently, by analyzing 904 effective questionnaires from ZOL website. Key Findings were: Nearly half of respondents didn’t watch TV. Most respondents liked to watch TV in the evening. 60% respondents said their TV watching time was 1-2 hours. News, movies and entertainment […]