In a relatively short time, China has become one of the world’s largest digital economies. Thanks to the support of nearly one billion internet users, China’s e-commerce sales rose to $1.7 trillion in 2020, accounting for about 30% of the country’s total retail sales. But scale is not the whole point of the story. Innovation […]
trends
Short video market trends in China for 2020 (updated)
Internet traffic driven by short videos has become the new battlefield for many players in China. Content marketing enabled by short videos and live streaming has become an integral part of brand marketing, communication, sales, and operation strategies. Take a look at China’s short-video market status and be aware of differences between the top 2 […]
7 Consumption trends revealed on the first day of JD 618
There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by the epidemic is quite apparent, among which the trend is most obvious in China’s central and southern provinces. Transactions doubled in Guangxi, Jiangxi, Sichuan, Hunan and Hubei provinces. As of […]
Xiaohongshu community trends 2020
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Alibaba’s DingTalk beat WeChat in total downloads amid coronavirus outbreak
The coronavirus outbreak is leading to the huge adoption of remote working in China. Chinese technology companies such as Alibaba, Tencent, and Baidu have long been technically ready for their staff to work outside the office. But, remote working to the majority workforces in China remains new and uncomfortable.
Chinese New Year tourism trends 2020
Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
5 Chinese consumer trends in 2020
In spite of the fact that it’s possible the development rate for Chinese shopper spending will be somewhat lower in 2019 than in 2018, the Chinese keep on expanding their spending by a significant edge and are anxious to pay for things with a solid offer. McKinsey’s most recent China Consumer Report released this month […]
China’s consumption trends from National Day Golden Week 2019
During the National Day Golden Week (October 1-7) this year, online consumption is showing trends towards refinement, efficiency, and intelligence. Traveling is still the main way people spend their holidays. Overall, both consumption and tourism have shown trends of reshoring from abroad to domestic market and expansion from the first- and second-tier cities to the […]
Ingredients to win omnichannel retail in China
For all retailers and manufacturers around the world, the big question is always the same: “how do we grow when, globally, volumes are sluggish?” If we look exclusively at trade aspects, the past years have seen the decline of larger formats, the rise of value-for-money models, the boom of e-commerce, and cannibalization between channels. This […]
Coca-Cola is the fastest growing FMCG brand in China
collection of Coke cans showcasing the Avengers characters In the latest 2019 Brand Footprint Report from Kantar Worldpanel China, Coca-Cola surprisingly becomes the fastest growing FMCG brand in consumer reach point. This ranking has been traditionally dominated by local Chinese brands: Chinese drinking water brand Nongfu Spring won back-to-back No.1 growth champions in 2017 and […]
New energy vehicle trends from 2018 Beijing Auto Show
New energy vehicle is the hottest theme of this year’s Beijing Auto Show. Kantar TNS Auto expert summarizes major trends in this sector.
[REPORT] China New Media Trend 2018
In 2017, a Chinese internet user spends on average 67 minutes per day reading the news. 14.6% of them spend over 2 hours per day. News accounts for 29% of all time spent online, indicating that news is in high demand according to Tencent’s Penguin Intelligence Research. 76.5% of China internet users access news […]
Evolving cultural values in China and how brands can use them to switch on growth
Evolving cultural values and how brands can use them to switch on growth. Trend 1: Time lost and gained Cultural observation The last couple of decades have been defined by a sudden increase of the social and personal pace of life: from society passing to modernity, to early loss of carefree childhood and rise of […]
[SURVEY] China mobile consumer behaviors & trends 2018
The Big Picture of Mobility: 2017 Deloitte China Mobile Consumer Survey is an online survey conducted by Deloitte China TMT industry during the past five years. The survey focuses on consumer behaviors, trends, and opinions regarding a broad range of wireless and mobility products and services.
Cross-border online shopping trends in China 2018
China’s cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China’s “Cross-border Online Shopping Trends” report. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. This report is mainly based on Amazon’s own data regarding the […]