In 2023, China’s import e-commerce market has seen transactions soar to 551.77 billion yuan, a climb from 462.84 billion yuan in 2018, highlighted by a 10.4% growth peak in 2023, according to data from Analysys. This burgeoning market is led by Tmall Global with a formidable 37.6% share, followed by other key platforms contributing to […]
Tmall Global: News, Statistics & Insights
China E-Commerce » Tmall » Cross-border e-commerce » Tmall Global
China internet company Alibaba manages its cross-border e-commerce import operation through Tmall Global, a direct competitor to JD Worldwide and Kaola (acquired by Alibaba in 2019).
Tmall Global is the biggest cross-border e-commerce platform in China. The platform offers Chinese consumers over 20,000 overseas brands and over 4,000 product categories from 77 countries and regions.
Tmall Global helps global brands outside China set up flagship stores on the platform and offers direct import services that can help bring international products to the 700 million Chinese online shoppers.
Tmall Global unveiled two key initiatives – the Centralized Import Procurement (CIP) and Tmall Overseas Fulfillment (TOF) – that further Alibaba’s plans to bring $200 billion worth of international goods into China over the next five years in March 2019 and help businesses of all sizes enter the China market.
Leveraging the six procurement centers Alibaba has set up across the globe, the program sources imported goods for all the online and offline outlets within the Alibaba ecosystem, including technology-driven grocery chain Freshippo (also known as “Hema” in Chinese), Tmall Supermarket and Intime Department Store.
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Country Pavilions on Tmall Global
In May, Korea was the first country to launch a country pavilion (http://korea.tmall.com) on Tmall.com, allowing SMEs in South Korea to sell authentic products such as cosmetics and apparel directly to Chinese consumers.
In June 2015, Alibaba launched 11 official country pavilions on its Tmall Global platform and cooperative partnerships between Juhuasuan, its group-buying platform, and 26 foreign embassies in China.
The 11 countries include the United States, New Zealand, Australia, Switzerland, France, Britain, Spain, Singapore, Thailand, Malaysia, and Turkey.
Tmall Global cross-border e-commerce insights 2021
The number of brands and merchants on the Tmall Global platform as of December 31, 2020, grew over 60% year-over-year, according to Alibaba’s announced financial results. Merchants Growth on Tmall Global From 2017 to 2020, the number of online businesses on Tmall global grew rapidly, with an average annual compound growth rate of 55.2% In […]
Double 11 2020: Alibaba Tmall, JD Singles’ Day sales exceeded US$116 billion
Jingdong (JD.com) total 11-day sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV. Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27 billion) with an increase of 26% YoY.
Chinese consumers expanding the number of countries from which they buy
In the third quarter of 2019, China’s GDP growth rate dipped to 6.0%. But amid the slowing economy, China’s consumers still have a growing appetite for fast-moving consumer goods (FMCG). In the first three quarters of 2019, total FMCG sales roles by 2.7%, 6.9%, and 5.7%, maintaining the same pace as 2018. In the first […]
Alibaba’s Tmall kicks off Double 11 2019
The largest annual shopping festival in China Double 11 is less than two months away; Alibaba’s B2C e-commerce platform Tmall has kicked off this year’s campaign last week. Tmall stores can apply for their participation in Double 11 2019 from 12 September to 20 September.
Tmall Global to list 40,000 foreign brands in 3 years
A new service will help Alibaba double the number of foreign brands on Tmall Global to 40,000 in three years. Alibaba has taken another giant leap forward towards its ambition of becoming the world’s fifth-largest economy by 2023, becoming a truly global titan of commerce. A crucial element of realizing this is attracting more global […]
Sales & insights of China’s mid-year shopping festival (618) 2019
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
5 consumption trends of post-90s on Tmall Global
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
Tmall Global overview in 2018
Tmall Global introduced 122% more overseas brands in 2018, over 80% of which enter into the Chinese market for the first time. China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, led by Tmall Global, NetEase Kaola, and JD Worldwide. CBNData and Tmall Global forecast the number of Chinese consumers who […]
China’s cross-border online shoppers to exceed 200 million by 2020
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
China’s US$16bn cross-border e-commerce market overview in Q4 2018
China’s cross-border import retail e-commerce market grew by 36% to US$16.86 billion in Q4 2018. Tmall Global and NetEase Kaola together account for 56.2% of China’s cross-border import retail B2C market. China’s General Administration of Customs reported that the import and export cleared by customs’ cross-border retail e-commerce platform totaled 134.7 billion (US$19.82bn) in value […]
China cross-border e-commerce shrunk by 16.2% in Q3 2018
China’s cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline. China’s cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline […]
Top cross-border import e-commerce platforms in China in Q1 2018
The retail sales of China’s cross-border import e-commerce down by 21.9% to 82.1 billion yuan (US$12.86 billion) from Q4 2017. Tmall Global remains in the top spot with a market share of 27.8% followed closely by NetEase Kaola. This quarter didn’t see much change in the ranking of cross-border B2C platforms in China. Tmall Global […]
Tmall Global trends & insights 2018
Tmall Global platform covers 68 countries, 3,700 categories of products, and 16,400 brands. On Double 11 2017, Tmall Global accounted for about 70% of total cross-border retail e-commerce sales in China. Guangdong is the top province by the total number of Tmall Global users in China, followed by Henan & Anhui. Top 5 product export […]
China cross-border retail e-commerce market overview for Q4 2017
The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise. Big e-commerce campaigns like Double 11, Black Friday, […]