Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
tier 1
China’s best performing cities in 2018, led by Shenzhen & Chongqing
Shenzhen, Chengdu, Chongqing, and Guiyang have made it to the top 10 best performing cities in China for four consecutive years. Among them, Chengdu that topped the ranking in 2017 dropped to the seventh this year while Shenzhen moved up from the fourth to the top. Chongqing retained its second position since 2017. Shenzhen, dubbed […]
Top 10 Cities in China Reshuffled! Who’s in Top 10?
Shanghai’s GDP exceeds RMB 3 trillion mark for the first time according to the economic data of 2017, stabilizing its No. 1 position of China cities. More importantly, it brings spillover effects to Yangtze River Delta and surrounding areas. Due to Bin Hai new town’s GDP contribution, Tianjin’s economic growth in 2017 was cut and […]
Involvement in music-based sponsorships could be a solid way to reach Chinese consumers
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.