It’s hard to pinpoint when it started, but major Chinese tech companies have become obsessed with “planting grass” (Zhongcao). “Planting grass”, or Zhongcao, refers to recommending quality products to others to entice purchases or generating a desire to experience or possess something based on external information. In recent years, internet giants such as Tencent, Alibaba, […]
WeChat Users & Platform Statistics 2023
In 2022, the total views of the original content on WeChat Channel (video account) increased by 350% year on year, and the scale of live broadcast increased by 300%, according to WeChat’s data released on 10 January 2023.
Top 3 private traffic platforms for merchants in China
WeChat, Alipay, and short video platforms (Douyin, Kuaishou, etc) have become the most important platforms for Chinese merchants’ private traffic operation according to a report from iResearch. More than 80% of businesses believe that the cost of private traffic has increased by 40%, so the conversion rate and leveraging public traffic have become the core […]
Mobile reach in 2022: Tencent, Alibaba, Baidu, ByteDance, Kuaishou
Tencent has the highest reach of internet users in China in 2021 (95%) with 442 mobile apps, followed by Alibaba (88%), Baidu (81%), and ByteDance (73%), according to data from QuestMobile.
China online advertising market insights 2022
In 2022, 42.9% of advertisers in China expect to increase spending in digital marketing, 25 percentage points more than advertisers expect to reduce spending, according to CTR. China advertising market vs online ad market Advertisers of large enterprises with a budget of 500 million yuan or more are more confident in digital marketing spending. In […]
6 trends of China’s digital economy innovation
In a relatively short time, China has become one of the world’s largest digital economies. Thanks to the support of nearly one billion internet users, China’s e-commerce sales rose to $1.7 trillion in 2020, accounting for about 30% of the country’s total retail sales. But scale is not the whole point of the story. Innovation […]
China enterprise SaaS market overview and forecast
After the market recovered in 2018 and the growth fell slightly in 2019, caused by the epidemic, the growth rate of SaaS market rose again in 2020. In 2020, the SaaS market in China reached 53.8 billion yuan, a year-on-year increase of 48.7%. At this stage, the capital market’s attitude towards SaaS is more rational, […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Game streaming platform Huya mobile MAU up 15% in Q3 2021
Huya’s total net revenues for the third quarter of 2021 increased by 5.7% to RMB2,975.5 million (US$461.8 million), from RMB2,814.8 million for the same period of 2020.
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
Exploring new ways to capture Chinese Gen-Z’s attention
Identifying proper styles of communication is critical in capturing Chinese Generation Z’s attention. Generation Zs value the way brands communicate and prefer particularly “young” and “surprise” ways of communication.
China’s 3rd-party payment market 2021-2025e: mobile vs. internet
The third-party mobile payment transactions in China increased to 74.0 trillion yuan in the first quarter of 2021, a year-on-year increase of 39.1%, according to data from iResearch. iReserarch forecasts China’s third-party mobile payment market would reach 74.2 trillion yuan in the second quarter of 2021. China’s third-party mobile payment is mainly composed of three […]
Mini Program platforms 2021: WeChat vs. Alibaba vs. Baidu (Updated)
Mini Programs (MP) are light applications designed to run on top of a specific mobile app. Top technology companies in China have designed and run their own mini-program framework; and, the most popular ones include WeChat platform, Alibaba (Alipay platform; Taobao platform), Baidu Smart Program, and QuickApp. Lifestyle service is the most popular category on […]
Top AI companies and platforms in China
China’s AI public cloud service market reached 2.41 billion yuan (US$370 million), accounting for 10.4% of the overall AI software market. IDC estimates that by 2025, the proportion of public cloud services in China’s AI software market will reach 36.1%. China’s AI software market reached 23.09 billion yuan in 2020, about 60% of the US […]
WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]