Nearly 60% of Chinese internet users consider themselves early technology adopters according to a survey by the CTA.
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72% China Online Shoppers Keep Online All Day
72% China online shoppers keep online all day according to a recent survey conducted by Epsilon.
Companies in China & HK See Creative Strategy, Design Skills Most Important
55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.
China Short-term Accommodation Market Overview 2015
The total number of China’s tourists was estimated to exceed 4.1 billion person-trips in 2015, and more travellers would choose short-term accommodations during their trips.
Chinese Outbound Tourism Insight in 2014
China is the world’s largest outbound tourism market and consumption market. Basing on the report initiated by China and surveyed by the World Urban Tourism Federation (WTCF), a total of 109 million Chinese person-trips visited foreign countries in 2014, among which the ratio of women was higher than men by 17 percentage points. The post-80s […]
China Advertising Insights 2015
In May 2015, CTR, a Chinese reserach company, announced a new report on China advertising market, which focused on key industries and top advertising marketing companies.
China Tourists Travel Intention Study 2015
Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
Over 40% Chinese Who Bought Counterfeit Products Kept Silent
According to a survey conducted by Tencent Tech news, 40.3% of those who encountered counterfeit products purchase in online shopping in China will do no more than never visiting the same online store again. 32.2% complained and got the refund whilst 16 complained but failed to get the refund.
Hey Girl, Let’s Go Travel: Chinese Women’s Travel Willingness Report in 2014
Before March 8 in 2014, the International Women’s Day, Qunar conducted an online survey of female travel enthusiasts. Post-80s accounted for over 56% of respondents. In terms of travel frequency, 41% of respondent chose 1-2 times inbound travel and 1-2 times outbound travel; about 15% said they “quite enjoy traveling”, and would travel for 3-5 […]
10% China Mobile Internet User Spending Over 8 Hrs on Mobile
36kr.com and 3g.qq.com did a survey about mobile internet user behavior online, collecting 92,000 sample via 3g.qq.com. Most of respondents were between 23-30 years old, with 41.9%.
China’s Low-frequency Shoppers Contribute Significantly to Revenue
Kantar Worldpanel, in partnership with Bain & Company, has recently released China Shopper Report this year, presenting a second look on what shoppers really do rather than what they say they do. The 2013 analysis is a continue of 2012 research, which confirms and refines the previous findings. Their findings are crucial to marketers who […]
Chinese Tourists Getting Less Satisfied
On July 11th, China Tourism Research Institute released the survey results on the satisfaction of Chinese tourists in Q2 2013. The results show that index on the satisfaction of Chinese tourists is 74.49, which indicates downward trend this year. Tourists are generally unsatisfied with travel service. Inbound tourists’ satisfaction keeps dropping, and complaint rate goes up, […]
Social Media Has Greater Influence on Chinese Purchasing Decisions
China has by far the world’s most active social-media population, with 91% of respondents saying they visited a social-media site in the previous six months, compared with 30% in Japan, 67% in the United States, and 70% in South Korea, according to a McKinsey survey results released this April.