55% executives in China would actively engage external sources to collect new ideas for applying emerging technologies compared with 64% globally. 41% executives would spend more than 15% of revenues to digital spends according to PwC’s 2015 Global Digital IQ Survey.
strategy
China Social Media Marketing Trends in 2015
In 2015, when the total usage of digital media users outpaced that of traditional media, the social media also showed their own unique development properties and characteristics in China.
Starting a Digital Business in China – Tips for Entrepreneurs and Creatives
My first enterprise in China back in 2009 was a social community website for fashion-oriented, affluent Chinese. Together with three partners, one of which was a Chinese, we had developed the concept and launched a first version of the website.
Why Are Foreign Products More Expensive in China?
Purchasing foreign products nowadays shows a rising trend in Chinese market. Foreign products, commonly perceived as being with good quality, are often more expensive in China than in the west.
Why Wechat Marketing Metrics Could All Be Lies
Wechat recently started displaying the total number of views and likes for Wechat official account articles; the transparency from Wechat seems to be helpful identifying the true value of a Wechat official account and quality of considering some articles from accounts with hundreds of thousands of fans only have a few hundred views in one […]
Alibaba Connecting Online and Offline with 2D Code Strategy
Alibaba announced a new 2D code strategy called ‘Ma Shang Tao’ last week. It will become a significant part of company’s “cloud+ terminal” strategy. Alibaba chief operating officer Zhang Yong said, “Any code would become a terminal and it is no longer just a simple business card but more services and content.”. This 2D code […]
Utilize Baidu Recommendation for China Content Strategy
Content marketers and publishers experienced in utilizing third party recommendation engines may be interested to give Baidu Recommendations a try.