Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly […]
China Mobile Search Development in 2013
Baidu recently released 2014 China Website Development Report. In this report, Baidu revealed some facts about mobile search. Mobile search brought large revenue for Baidu. What did people search on mobile in 2013? Literal content was still in demand, for being convenient and costing little traffic. This might be a good news for webmasters of […]
Promising Mobile Search Worries Baidu No More
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
China Search Engine Market Update for Q4 2013
Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search […]
A Quick Guide to Baidu PPC Keywords Quality Score
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]
China Search Engine Market Overview for 2013
Market Size: China Search Engine Revenue grew by 40.1% year on year in 2013. The market size of 2017 will surpass 90 billion yuan by forecast. The China search engine revenue in 2013 reached 39.32 billion yuan, with a 40.1% year-on-year growth. Compared with last year, the growth slipped a little bit but remained above […]
Insights on China’s Top Search Terms in 2013
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
China Search Engine Market Share in Nov 2013
According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, […]
Baidu’s New Tool Aims to Improve PPC Conversions
Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]
China Search Engine Market Update for Q3 2013
According to EnfoDesk, China search engine market scale in Q3 2013 reached 11.28 billion yuan (USD 1.84 billion), 20.3% more than last quarter.
China Mobile Search Market Update for Q2 2013
According to iResearch, the number of total China mobile search users reached 390 million in Q2 2013. China mobile search market is not mature yet. Mobile search technology needs improvement to offer better user experience.
China’s Sogou, Soso Search Engines Joining Forces
Wang Xiaochuan, CEO of Sogou, revealed the cooperation details in an internal email that Sogou and Tencent would form a joint department to begin cooperation on search. The email said that Tencent would merge Soso and QQ Chinese input with Sogou, and invested USD 448 million to take 36.5% of stake in Sogou. Tencent expected […]
Baidu Search Share Down While Qihoo 360 Up in August 2013
According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share.
Baidu Offers Guarantee for Purchases via Its PPC Ads
Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.
Chinese App Search is Maturing While App Store Value is Decreasing
Baidu acquired 91 Wireless with USD 1.9 billion, and Qihoo 360’s Leidian search which targets mobile users launched on July 18, merely two days after Baidu’s new acquisition. Besides, Wandoujia (known as SnapPea overseas) and AppChina also laid emphasis on app search.