StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY.
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
Baidu appointed a former Microsoft’s Global Executive VP as COO
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
Top Baidu keywords in 2016
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
China’s mobile search market overview Q3 2016
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
China Travel Search User Overview 2015
The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan.
Bing Feeding China’s Sogou to Provide English Search Results
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
China Search Engine Market Overview 2015
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 Enhances Search Solutions with New Analytics Tool
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
China’s Mobile Search Market Insights in Q3 2015
The number of China mobile search engine users reached 590 million in Q3 2015 and the ratio of lower educated users have increased.
China’s Search Engine Market Overview in Q2 2015
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.