Programmatic digital display ads spending in China will grow by 70% in 2016 to USD 11.05 billion according to eMarketer.
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China DSP Advertising Market Overview 2015
The DSP (demand-side platform) advertising market of China reached 3.48 billion yuan (US$548.06 million), with YoY growth of 117.6% in 2014. In 2015, it is to reach 6.89 billion yuan (US$1.09 billion), with YoY growth of 97.9% according to a Chinese research company Analysis. As one of the future major digital advertising systems, DSP advertising […]