China’s big data related marketing spends rose sharply last year with an increase by 153.0% YoY to over two billion yuan (US$325.4 million) in 2015 according to Chinese research company Analysys.
research
The Value of WeChat Official Accounts
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
Trend of China’s Automobile Consumption in 2015
With the booming of the new emerging market, automobile has become less expensive, and the internet has brought an open platform which makes it more reachable to families. China Automotive Technology Research Center estimated last year that automobile sales volume will reach 25.5 million in 2015 and 35 million in 2020 with average annual growth […]
Top 10 China’s IT Websites in July 2015
In July 2015, the average daily reach of China’s vertical IT websites reached 30.13 million users. The average daily reach of Zol.com.cn reached 491 million, ranking first in China’s vertical websites on IT, followed by Pconline.com.cn (3.18 million) and Csdn.net (2.69 million).
China’s Mobile Car Calling Market from 2014 to 2015
Kuaidi and Didi mobile car calling apps still rank first in China’s car calling market by usage rate according to iiMedia Research. Carpooling will become the next focus of competitions in China’s car calling market.