The 2024 May Day holiday in China showcased a notable rise in domestic travel, with a 7.6% increase in traveler numbers compared to the previous year. This surge is underpinned by significant advancements in transportation infrastructure and digital systems, which are playing a crucial role in shaping travel trends and boosting economic activity within the […]
public holidays
520 Day: China’s Modern Twist on Celebrating Love
What’s this “520 day” that intrigues many in China? The term 520, an abbreviation for May 20, denotes an unofficial Valentine’s Day in China. The number “520” phonetically resembles “Wo Ai Ni” or “I Love You” in Chinese.
China online holiday market to exceed $100 bn in 2017
Online holiday booking was a 432.63 billion yuan (US$66.67 billion) market in 2015, with an increase of 39.9% according to iResearch. It’s expected to exceed US$100 billion in 2017.
China Public Holidays in 2012
Chinese government agency has announced the public holidays in 2012 last week, which marketers should know for planning: New Year’s Day: 1-3 January (3 days), 31 Dec 2011 (Saturday) is a working day Chinese New Year: 22-28 January (7 days), Jan 21 (Sat) and Jan 29 (Sun) are working days Ching Ming Festival: 2-4 April […]