In addition to the accuracy of data collection from mainland Chinese users using Google Analytics (GA), companies may also face legal risks. China’s PIPL (Personal Information Protection Law) takes effect from 1 November 2021. Article 36 of PIPL: personal information processed by state agencies shall be stored within the territory of the People’s Republic of […]
China Digital Luxury Report 2021
China’s post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG). China’s post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent […]
Top 10 Tech Trends in 2022 according to Baidu
Baidu shares top 10 technology trends in 2022 including large-scale pre-training model, AI for science, AI-powered computational biology, integration of quantum hardware and software, autonomous driving, deep space exploration, human-machine symbiosis, green AI, and Inclusive AI. As we begin 2022, with the global pandemic continuing to bring turmoil and the global economy facing numerous challenges, […]
Top 10 Smart City Forecast in China 2022-2025
In 2022, China’s smart city will focus on cloud innovation, data governance, data connectivity, and new infrastructure development, and promote urban digital transformation through coordinated development, according to IDC. 1. Central government’s investment in local government. Thanks to years of stimulus measures provided by national and regional governments during the epidemic, many cities and communities […]
Top 10 forecasts of China’s smart home market 2022
In 2021, China’s smart home market starts upgrading and adjusting in the pressure and transformation on both sides of supply and demand, and gradually optimize the problems exposed after the market surge. Facing the vast opportunities to be explored ahead, in 2022, China’s smart home market will deeply focus on platforms, applications, technologies, and scenarios, […]
Trending shopping attitudes of Chinese consumers
With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese consumers choose ethical, environment-friendly, and local products and make conscious purchase decisions, according to a recent report from Publicis Groupe. Despite the impact of the epidemic, China’s economy has maintained […]
The number of 5G connections in China to reach 865M by 2025, 40% of global total
By the end of the third quarter of 2021, the global 5G network has grown to 176, and the number of 5g connections has reached about 550 million, according to GSMA. The number of 5G connections in China accounts for 78% of the total number of 5G connections in the world, about 430 million. By […]
China internet economy overview 2021
In the first three quarters of 2021, the Internet and related service industries showed a steady development trend, business revenue and operating profit continued to grow rapidly, and the growth rate of R & D expenses maintained double digits. The growth of online sales and short video is prominent. In the first three quarters, China’s […]
Chinese Generation Z’s Media Consumption Habits
Music, video, and gaming are the primary types of media consuming Chinese Gen Zer’s attention. More and more new media types are emerging to attract Generation Z’s attention. In terms of engagement, Music (59%), Video (short-form 58%, long-form 55%), and gaming (53%) are Generation Z’s top choices in China. In terms of usage time, Chinese […]
Chinese Gen-Zs’ attention insights 2021
Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage it. Chinese Gen-Z Attention Distribution Time Chinese Generation Z’s attention is widely allocated across different time periods. If we look at a 24-hour calendar day, Gen-Zs generally spend a significant […]
China IT security service market overview; more than doubled in 2021
In the first half of 2021, the overall revenue of vendors in the IT security service market in China is approximately US$1.11 billion (about RMB 7.15 billion). The revenue of vendors has doubled compared with the same period last year, with an increase of 110%, or a year-on-year increase of 38% from 2019. China’s IT […]
Digital Transformation of Chinese Enterprises 2021
According to Accenture’s Global CEO survey in 2021, about 70% of the Chinese executives interviewed believe that the competitiveness of Chinese enterprises has improved compared with North American and European enterprises. In contrast, about 40% of the European and North American executives interviewed believe that their enterprise competitiveness has decreased compared with Chinese enterprises. China […]
China National Day Travelers’ Insights 2021
Self-driving tour has become the standard for National Day Golden Week travel in 2021, and the popularity rises by 150% according to Mafengwo. From October 1 to 7, UnionPay online transactions totaled 2.72 trillion yuan, with 4.863 billion transactions, and the average number of daily transactions increased by 31.73% year on year. UnionPay data show […]
The secret behind the success of L’ORÉAL’s TikTok Super Brand Day
With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands. At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve. Under these changing market conditions, […]
Report: 5 segments of smartphone buyers: US vs UK vs China
Strategy analytics conducted a new smartphone consumer survey in China, the UK, and the United States to identify the key factors driving consumers’ replacement behavior. The report explores the drivers and barriers that affect when and how consumers change smartphones. The annual global shipment of smartphones exceeds 1.3 billion, which is the biggest business opportunity […]