GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still […]
Purchasing power : Guangzhou vs. Shenzhen H1 2017
Shenzhen: An outlier in spending habits Shenzhen, despite having among the highest per capita incomes in China, and the third-highest disposable income per capita has significantly lower consumer spending than other first-tier cities. In 2017, Shenzhen’s per capita disposable income rose to 27,505 yuan (US$4,232); this is second only to Shanghai and Beijing among all Chinese cities, […]
Mobile share exceeded 80% in China online shopping market in Q2 2017
China mobile shopping market totaled 1,279.42 billion yuan with an increase of 45.9% in the second quarter of 2017 according to data from Analysis. Mobile accounted for 80.4% of total online shopping transactions in Q2 2017. Tmall continued to dominate China’s mobile shopping market with 65.2% market share, followed by JD (19.5%) and Vipshop. The […]
90% Chinese consumers willing to share personal information
A SAP Hybris report shows that the current number of Internet users in China has reached 731 million, of which more than half use mobile Internet, whereby 4.69 billion users have mobile wallets. China is thus of the world leading level in terms of online shopping and payment innovations. Chinese consumer expectations of brands continue to […]
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
REPORT China cross-border e-commerce (Part 2)
Part 2 of 2 in CIW’s report on cross-border e-commerce in China (Part 1). The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016’s total 6.3 trillion yuan (US$944.5 billion) of China’s cross-border e-commerce market. Thus far in […]
[REPORT] Chinese consumer upgrades in strong demand
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]
China consumer membership insights
From frequent flyer accounts to supermarket preferred shoppers’ cards, consumer memberships are an increasingly important part of China’s consumption-based economy and of consumer spending habits. The following article presents an overview of the state of consumer membership. The survey was conducted in 2017 but the insights are still valid in 2020. PROMOTING MEMBERSHIP Member prices […]
KOL marketing rising in China’s luxury fashion industry
With the engagement of Internet celebrities and key opinion leaderships (KOLs), a new way has been paved in luxury brand marketing in China. Other than inviting online celebrities and KOLs to endorse the products and sometimes collaborating with them to produce new designer items, luxury brand companies have also started to sell their designer products […]
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Starbucks promoting group sharing WeChat Gift Cards
Starbucks’ updated WeChat app encourages users to share smaller gift cards in WeChat group chats, instead of just one-on-one. Does the thought of gifting Starbucks in a group chat scare you? No need to worry, because there’s a new series of small 3 and 4 yuan coupons out. Remember the beginning of 2017, when everyone […]
5 Trends of online businesses in China
E-commerce operations in China are currently moving from a scale of tens of trillions RMB to hundreds of, and it has gradually penetrated every aspect of economic and social life. AliResearch made some predictions on the future of e-commerce in five major areas. 1. Infrastructure: Intelligent? Immersive? Cashless? With cloud computing, new finance, intelligent logistics, […]