Digital or electronic payments have become the go-to method for many consumers in China to pay for purchases and transactions, online or offline. Coming into the digital age with only a limited credit and debit card infrastructure outside major cities, China leapfrogged straight to mobile payments from cash, pushing the trend further than is seen […]
Top video clip platforms in China in Q2 2017
Video websites in China, as elsewhere in the world, include both non-curated “integrated platforms” and curated “aggregators”. Aggregators generally provide topic-specific or otherwise selective content with the goal of attracting fewer but more dedicated users while other platforms focus on providing a wealth of content to attract large user bases. While aggregators in China only […]
China’s mobile banking market overview Q2 2017
Total transactions of China mobile banking clients totaled 55.63 trillion yuan (US$8.44 trillion) with an increase of 5.1% QoQ. China Construction Bank (26.1%) and Industrial and Commercial Bank of China (21%) combined account for close to half of China’s mobile banking market in Q2 2017. Check out mobile payment usage report here…. Already subscribed? Sign […]
China’s mobile live streaming market insights Q2 2017
Momo Live Video Service (Web version) Live streaming is experiencing rapid growth in China, fueled in part by a limited selection of entertainment media and a shortage of other “reality” programming; live streams have achieved popularity by showcasing everything from everyday life to cooking, even including one in which the creator streams herself eating meals […]
Adidas tests the waters with first Weibo Stories ad
Adidas recently released its first foray into Weibo Story advertising, a series of four short videos promoting a new product line. Climbing the learning curve Watching the video, it becomes clear that their first effort has some shortcomings: not once, in all four videos, does the Adidas logo appear, while the Adidas heartbeat associated with […]
China mobile phone market insights in H1 2017
GfK released a report on China’s mobile phone industry in H1 2017 on August 18th. The report shows that China’s mobile phone retail market continued rapid growth while the volume of retail sales slowed down. At the same time, the channel and brand resources will be further concentrated, 2017 mobile phone market competition is still […]
Purchasing power : Guangzhou vs. Shenzhen H1 2017
Shenzhen: An outlier in spending habits Shenzhen, despite having among the highest per capita incomes in China, and the third-highest disposable income per capita has significantly lower consumer spending than other first-tier cities. In 2017, Shenzhen’s per capita disposable income rose to 27,505 yuan (US$4,232); this is second only to Shanghai and Beijing among all Chinese cities, […]
Mobile share exceeded 80% in China online shopping market in Q2 2017
China mobile shopping market totaled 1,279.42 billion yuan with an increase of 45.9% in the second quarter of 2017 according to data from Analysis. Mobile accounted for 80.4% of total online shopping transactions in Q2 2017. Tmall continued to dominate China’s mobile shopping market with 65.2% market share, followed by JD (19.5%) and Vipshop. The […]
90% Chinese consumers willing to share personal information
A SAP Hybris report shows that the current number of Internet users in China has reached 731 million, of which more than half use mobile Internet, whereby 4.69 billion users have mobile wallets. China is thus of the world leading level in terms of online shopping and payment innovations. Chinese consumer expectations of brands continue to […]
[CASE STUDIES] How Brands like Lancome Promoted Lipstick on WeChat Moments
In 2017, Saint Laurent, Lancôme, Dior, L’Oréal, and other top-of-the-line international makeup brands arranged WeChat Moments advertising during major holidays to publicize their own lipstick products. If promoting a diamond as a symbol of love and loyalty is among the most classic examples of marketing history, then turning lipstick into the preferred symbol of love […]
REPORT China cross-border e-commerce (Part 2)
Part 2 of 2 in CIW’s report on cross-border e-commerce in China (Part 1). The retail cross-border e-commerce segment makes up a significant fraction of the cross-border e-commerce market, with its 3.05 trillion yuan (US$ 457 billion) revenue accounting for 48.5% of 2016’s total 6.3 trillion yuan (US$944.5 billion) of China’s cross-border e-commerce market. Thus far in […]
[REPORT] Chinese consumer upgrades in strong demand
The young generation is taking on-demand consumption, asset-light lifestyle. Recently, the market research and consulting firm Mintel released the ‘2017 China consumer’ report. Research shows that Chinese consumers are in the lifestyle upgrade, healthier, more eager to experience a sense of leisure life, but more rational consumption. The young generation is taking on-demand consumption, asset-light […]
GUIDE Micro-Commerce: WeChat Business Market in China
Micro-commerce, conducted through social media and chat software such as WeChat, is a hot market in China. It is viewed by enterprises as a new and improved way to market and sell compared to traditional e-commerce models, and by consumers as a quicker, less effort-intensive way to shop, using recommendations and shared information from people […]
Why most corporate WeChat official accounts fail
Using a WeChat official account to engage in content marketing must also follow these three principles: content creation, content distribution, and conversions. This 3000-word guide provides a framework for marketers and shares common mistakes many companies made utilizing WeChat for marketing. THREE STEPS TO CONTENT MARKETING There are three steps to content marketing; we call […]
[CASE STUDIES] WeChat promotional pages
Since its launch in 2016, WeChat Moments advertising, with its full-screen immersive browsing, speedy load times, and other advantages, has been the tool of choice for many advertisers. In order to better enable such users, WeChat has released updated features for its advertising platform, introducing a fully-customizable promotion function. What is the custom promotion page? […]