The monthly active users of short-video platforms in China continued to grow in Q3 2017 and exceeded 244 million in September 2017. The number of daily active users is about to reach 86 million. MAUs of short-video platforms for content recommendations exceeded 72 million in September 2017. The number of daily app launch times of […]
Meet Shanghai’s new consumers 2017
23-28-year-olds with independent incomes in Shanghai are increasing in both number and purchasing power, gradually realizing their potential as China’s first consumption-oriented generation according to a joint report by CBNData and BoC Shanghai Branch published in October 2017. At the same time, they make up the largest internet user demographic and have very developed mobile […]
China outbound tourism 2017 in review
Figures published by the Chinese Aviation Administration (CAA) have made it clear that the rate of growth in international departures from Chinese airports has dropped off precipitously in 2017. On the upside, the broader economic downturn has reduced the intensity of competition in the industry and prompted travel companies to optimize their internal operations, meaning […]
The spending power of 250 million Chinese post-95s
No sooner did retailers decipher the buying habits of the generations born after 1980 and 1990 then the generation born after 1995 came into its own as a consumer group. Since they grew up alongside the internet, they’re sometimes called “internet natives”, and the way they consume has been changed by the circumstances they grew […]
Amazon China betting on cross-borders e-commerce sales
Before every Double 11 and Black Friday sales, Amazon China always has some big plans up their sleeves without fail. According to Analysys International report, China’s import online retail market reached 93.82 billion yuan (US$14.16 billion) in the first quarter of 2017, reflecting a 17.6% increase as compared to previous years. On 16 October, Amazon […]
Guangdong province leads China’s online retail market with over 23% share
On October 13th, Guangdong Provincial Bureau of Statistics released consumer goods market data showing that in 2016, Guangdong’s final consumer spending contributed more than half of the province’s economic growth, and the online retail market ranked first in the country, with online retail sales of 1.14 trillion yuan (US$178.7 billion), accounting for 23.1% of online […]
China’s online education market overview Q3 2017, up 50.9%
China’s online education market totaled 71.42 billion yuan in Q3 2017 with an increase of 50.9% YoY or 27.3% QoQ according to data from Analysis. The top 3 categories of online education market in China by total MAU are secondary/primary school education (95.4 million), children education (55.3 million), and foreign language learning (34.4M). The top […]
Uniqlo’s Secret Recipe to Success on Alibaba Double 11
Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store […]
China online retail market overview for Q3 2017; led by Tmall and JD with 86% combined share
China online retail market totaled 1.8 trillion yuan (US$271 billion) in Q3 2017 with a growth rate of 38.7% YoY according to data from Analysis. The online B2C market reached 985.44 billion yuan (US$148.56 bn) with an increase of 39.1% YoY. The total transactions on Tmall grew by 47% YoY in Q3 2017 or 7.4% QoQ, […]
China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone
iPhone and Huawei smartphones showed retention rates of 18.5% and 18.1% in China respectively as of September 2017 according to data from Jiguang. OPPO, Vivo, Xiaomi, and Samsung followed iPhone and Huawei in Q3 2017 in terms of smartphone retentions. iPhone users are mainly concentrated in tier-1 Chinese cities. Top 5 smartphone brands by sales […]
China cross-border e-commerce market overview for Q3 2017
Cross-border e-commerce has increasingly become a mainstream way for Chinese consumers to access imported goods without traveling abroad or paying large markups at domestic supermarkets. Over the past few quarters, it has shown explosive growth, led by JD Worldwide, Tmall Global, and specialty platform Netease Kaola. China’s cross-border e-commerce retail market reached 81.57 billion yuan […]
Weibo has become the most important marketing platform for video contents
More than 70% of new TV dramas partnered with Weibo in the first half of 2017. The top 30 TV dramas accounted for 93% of all TV drama-related Weibo impressions. Huge Weibo fan bases also unlocked more revenue opportunities for TV dramas according to Kantar. Weibo has become the most important marketing and promotion platform […]
China rural e-commerce report in H1 2017
According to the Report on China’s Rural E-Commerce Development (2016-2017), online retail sales in rural areas in the first half of 2017 totaled 537.6 billion yuan (US$81.0 billion), up 38.1% over the same period last year, a rate 4.9 percentage points higher than that in urban areas. Rural online sales now account for 17.3% of […]
China’s Online Retail Trends of Devices Sales in Q3 2017
The 10 charts from IDC China show the online retail channel trends for the various devices between the Q1 2016 and Q3 2017. They essentially highlight that the online retail channel continues to be an important channel for the sale of devices in China. The share of online retailers continues to grow for projectors, making up […]
Mobile advertising market overview in China in H1 2017
Mobile advertising spends of internet services in China are the largest category in the first half of 2017, followed by Food & Beverage, IT products, and retail. P&G is the largest mobile advertiser with over 500 million yuan total spending, followed by Unilever and Shanghai General Motors (SGM). Mobile search (33%) is the top channel […]