188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a healthy, natural, and personalized lifestyle. Chinese post-90s, are now all adults with a total population of 188 million, prefer fairly priced Chinese brand smartphone. They like going to the gym, […]
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
China digital marketing trend 2018; 18% increase in budget
China saw an average increase of 18% in digital marketing budget in 2018 according to AdMaster. 23% advertisers have a budget increase of over 30%. 36% advertisers will try smart TV advertising in 2018 while 38% will not consider this option. On the mobile side, the primary advertising channels are mobile social media and videos; […]
REPORT The rise of the Millennials consumers in China
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]
REPORT Digital screens wider and deeper influence in China
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up, we believe that the “always on” consumer is now mainstream. This indicates digital screens’ much wider and deeper influence in China cross different regions and market tiers than ever before. […]
China automobile ad market 2017; digital accounted for almost 40%
China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year. China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car […]
Cross-border online shopping trends in China 2018
China’s cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China’s “Cross-border Online Shopping Trends” report. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. This report is mainly based on Amazon’s own data regarding the […]
Chinese online travel market insights Q3 2017
China’s travel market has grown by leaps and bounds over the past decade, and online travel booking is increasingly occupying a dominant position within the market as consumer preferences shift in favor of independent, personalized travel over packaged group tours. In 2017, year-on-year growth in the online travel market in China hovered around 25%, lower […]
[REPORT] Chinese Travel Expenditure in 2017
How much did Chinese citizens spend on travel in 2017? What type of travel products were consumed? Which cities and what kind of tours were most popular? A report published by China’s largest travel agency Ctrip reveals data on China’s travel expenditure in 2017. Travel becomes a need: 5 billion person trips spent RMB 4.57 […]
Understanding China’s Retail Trends in 2018
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]
China e-commerce market (B2B, B2C, mobile) in Q3 2017
China’s e-commerce market is already the world’s largest, and its growth, while slower than in years past, is still more rapid than that of any other large economy in the world. The following is an overview of several e-commerce sectors in Q3 2017. SME-oriented B2B Platforms B2B platforms serving small-to-medium enterprises saw slower revenue growth […]
China Antarctic tourism increased by 30.5% in 2017
Numerous news reports have highlighted huge upticks in global tourism to the Arctic and Antarctic, and China is no exception to this trend. This year, data from various tourism companies shows that the number of offerings in these fields has increased as has the number of tourists, the majority of whom are wealthier middle-aged and […]
Shanghai’s departmental stores rolled in big money on double 11
The humongous online sale on Double 11 has yet to eliminate offline retail sales, as physical stores show signs of recovery. According to Laodong daily, the departmental stores in Shanghai has seen sales numbers doubled on 11.11. The sales revenue from Printemps at Wu Jiao Chang has exceeded 1 billion Yuan (US$151 million) for the […]
3 Tourism trends in China in 2018
In November 2017, the World Tourism Economic Trends report was released at the World Travel Fair in London. The report anticipates that in 2018 the global tourism sector will experience rapid growth, and it is likely that China, which already topped the rankings for the number of tourists and overall tourism spending in 2017, will […]
Black Friday continues to be a revenue driver for cross-border e-commerce platforms in 2017
With “Black Friday” falling just two weeks after this year’s 11.11 promotions, it was probably inevitable that consumer fatigue and diminished enthusiasm (not to mention diminished wallets) would sap the strength of the latter. Though cross-border e-commerce platforms introduced various discounts and promotions in the week leading up to Black Friday, most of them failed […]