“Visit Taobao if you want to live a better life” The number of Taobao villages has grown from 3 in 2009 across 3 provinces to 2,118 in 2017 across 24 provinces. Most Taobao Villages are concentrated in east coastal areas; and, the top three provinces by total number of Taobao Villages are Zhejiang, Guangdong, Jiangsu, […]
Top 10 Cities in China Reshuffled! Who’s in Top 10?
Shanghai’s GDP exceeds RMB 3 trillion mark for the first time according to the economic data of 2017, stabilizing its No. 1 position of China cities. More importantly, it brings spillover effects to Yangtze River Delta and surrounding areas. Due to Bin Hai new town’s GDP contribution, Tianjin’s economic growth in 2017 was cut and […]
China mobile map app market overview 2017
China mobile maps app users reached 644 million as of December 2017, led by Gaode Maps (AutoNavi) and Baidu Maps according to data from Jiguang. Gaode’s daily active users exceeded 40 million; its MAU exceeded 340 million in December 2017. Gaode Maps mobile app rose to the top 10 mobile apps by penetration rate in […]
China advertising market overview by channels 2017
China advertising market grew by 4.3% in 2017 after two years’ consecutive decline according to CTR. TV advertising market grew by 1.7% from -3.7% in 2016; and, radio advertising grew by 6.9%. Newspaper and magazine advertising revenues: -32.5%, -18.9% respectively Outdoor: -0.4% Elevator TV: 20.4% Elevator posters: 18.8% Theatre video ads: 25.5% Internet: 12.4% Looking […]
[INSIGHTS] China texas poker players exceeded 60 million
One day, the Beijing police clamped into a private dining room in the Dongcheng District, whereby a venture capital circle chief sat. At this point, the chief and his admirers are sitting around the Texas poker table with lots of chips on hand, and the phone screen filled with money transfers. The venture capital circle chief is Xu […]
Chinese post-90s overview in 2017
188 million Chinese post-90s mostly live in third and lower-tier cities in China are more focused on enjoying their lives than post-80s and pursuing a healthy, natural, and personalized lifestyle. Chinese post-90s, are now all adults with a total population of 188 million, prefer fairly priced Chinese brand smartphone. They like going to the gym, […]
China video advertising market share Q3 2017, led by iQiyi and Tencent Video
The total transactions of China’s online video advertising market reached 13.4 billion yuan with an increase of 37.9% YoY or 8.2% QoQ in Q3 2017. Mobile video advertising market saw faster growth of 64.4% YoY and reached 8.7 billion yuan in Q3 2017 accounting for 64.4% of total video advertising market in China. Baidu’s iQiyi […]
China digital marketing trend 2018; 18% increase in budget
China saw an average increase of 18% in digital marketing budget in 2018 according to AdMaster. 23% advertisers have a budget increase of over 30%. 36% advertisers will try smart TV advertising in 2018 while 38% will not consider this option. On the mobile side, the primary advertising channels are mobile social media and videos; […]
REPORT The rise of the Millennials consumers in China
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]
REPORT Digital screens wider and deeper influence in China
Consumers haven’t realized how deeply digital screens impact their daily lives, especially on weekdays according to Wavemaker. As Tier 3-4 markets’ usage has caught up, we believe that the “always on” consumer is now mainstream. This indicates digital screens’ much wider and deeper influence in China cross different regions and market tiers than ever before. […]
China automobile ad market 2017; digital accounted for almost 40%
China’s automotive market in 2017 reached record-breaking sales of 28.879 million units with an increase by 3%, having maintained its position as the world’s largest car market for the ninth consecutive year. China new energy automotive sales saw a 53.3% growth in 2017 on a year-on-year basis; the market share of own brand passenger car […]
Cross-border online shopping trends in China 2018
China’s cross-border online buyers consider quality the most important standard when shopping online for imported goods according to Amazon China’s “Cross-border Online Shopping Trends” report. Personalized consumption is now driving cross-border e-commerce. And, paid memberships are a new growth point for cross-border e-commerce platforms. This report is mainly based on Amazon’s own data regarding the […]
Chinese online travel market insights Q3 2017
China’s travel market has grown by leaps and bounds over the past decade, and online travel booking is increasingly occupying a dominant position within the market as consumer preferences shift in favor of independent, personalized travel over packaged group tours. In 2017, year-on-year growth in the online travel market in China hovered around 25%, lower […]
[REPORT] Chinese Travel Expenditure in 2017
How much did Chinese citizens spend on travel in 2017? What type of travel products were consumed? Which cities and what kind of tours were most popular? A report published by China’s largest travel agency Ctrip reveals data on China’s travel expenditure in 2017. Travel becomes a need: 5 billion person trips spent RMB 4.57 […]
Understanding China’s Retail Trends in 2018
China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China. Looking back at Alibaba and Suning’s 2017, it is possible […]