As of 2015, the share of app activation by ad promotion has kept growing for two consecutive years. In 2017, the share of app activation by ad promotion in China reached 10.6%, a year-on-year increase of 32.5%. iOS platform dominates the click volume of performance-based advertising in 2017 in China, whose share grew to 98.5% […]
China online travel market overview for Q4 2017
In Q4 2017, China online travel market saw a 12.3% year-on-year growth in transactions to 219.99 billion yuan (US$34.29 billion). Ctrip and Qunar jointly dominated this market with a combined share of 53.3%. Alibaba’s affiliated Fliggy ranked third with a share of 14.1%. In terms of subdivision market, online transportation took the largest share of […]
China third-party online / mobile payment market Q4 2017
The total transactions of China’s 3rd-party online payment market grew by about 5% QoQ in Q4 2017 while mobile payment continued strong growth of 28% QoQ. Alipay, WeChat Pay, and UnionPay continue to lead these markets. Third-party online payment in China The transaction value of China’s third-party online payment grew by 4.99% QoQ to 6,699.724 […]
Tmall Global trends & insights 2018
Tmall Global platform covers 68 countries, 3,700 categories of products, and 16,400 brands. On Double 11 2017, Tmall Global accounted for about 70% of total cross-border retail e-commerce sales in China. Guangdong is the top province by the total number of Tmall Global users in China, followed by Henan & Anhui. Top 5 product export […]
WeChat launched rewarded video ads platform for mini-games
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
China cross-border retail e-commerce market overview for Q4 2017
The transaction value of China’s cross-border retail e-commerce reached 105.18 billion yuan( US$16.53 billion), up 28.9% quarter-on-quarter in Q4 2017. Tmall Global continued to lead the market with a market share of 27.6%, followed by NetEase Kaola (20.5%) and JD Global (13.8%). Amazon Global saw its share rise. Big e-commerce campaigns like Double 11, Black Friday, […]
Ping An Bank mobile banking active users up 304% yoy in Jan 2018
The number of active users of Ping An Pocket Bank grew by 304% year-on-year to 16.066 million in January 2018 according to Analysys from only 3.977 million in January 2017, ranking fifth in the mobile banking market. In February 2018, this figure reached 16.917 million, a 5.3% increase quarter-on-quarter. Ping An Bank Co., Ltd. is a […]
China search engine market in Q1 2018; 79% driven by mobile search [UPDATED]
The revenue of search engine market in China totaled 20.374 billion yuan (US$3.2017 billion) in Q1 2018, an increase of 29.21% year-on-year, led by Baidu, Sogou, and 360 search. In Q1 2018, Baidu continues to lead China’s search engines market with a market share of 80.09% by revenues, followed by Sogou (6.63%) and 360 (3.27%). Baidu’s […]
[REPORT] WeChat digital ecosystem 2018: WeChat Pay, Official Accounts, Mini-Programs
WeChat drove information consumption of 209.7 billion yuan in 2017, equivalent to 4.7% of China’s total information consumption over the same period. The average annual growth from 2014 onwards surpassed 30%, 12.8 percentage points higher than that of China’s information consumption. In 2017, China’s digital economy totaled 27.2 trillion yuan, an increase of 20.3% year-on-year, […]
China overtakes New Zealand as top tourist source of Australia
China has replaced New Zealand as Australia’s top source of overseas visitors for the first time in the fiscal year 2017-2018, according to Tourism Research Australia. As of February 2018, Chinese visitors made 1.39 million trips to Australia in the last twelve months, a 13.2% increase year-on-year. Chinese visitors are expected to account for 26% […]
Chinese consumers more engaged with sharing platforms but least likely to buy insurance
The market value of China’s sharing economy sector reached 4.5 trillion yuan (about US$680 billion) in 2017, compared with 3.45 trillion yuan in 2016. It is expected to maintain an annual growth of about 40% over the next few years, according to China’s State Information Center. Chinese are more engaged with the sharing economy, both […]
How some Taobao content creators become rich without selling products
What’s your idea of entrepreneurship based on content creation? Publishing opinion pieces on Daily Headline News, uploading a few comedy videos on Kuai Shou, share a few paragraphs on Weibo? In fact, while doing online shopping on Taobao, people can also kickstart entrepreneurship by doing product reviews videos, live streaming of shopping or even publishing […]
Top selling brands on Taobao / Tmall in 2017
Influenced by the “double 12” shopping festival, the rankings of best-selling brands have changed greatly in December. In women’s clothing category, Taobao brands RUMERE, MG Xiaoxiang, and DAXI RETRO STYLING have broken into the ranking of top 10. In women’s shoes category, OCANDY, a web celebrity brand, has moved into the top 10. In men’s […]
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
How to use live streaming for successful marketing in China
In 2017, China’s online advertising revenue is expected to reach 400 billion yuan with a share of over 50% in the overall advertising market. Driven by the increase of the internet users, digital media usage, and online video & audio business, the revenue of online advertising will maintain its fast-growing momentum for years to come […]