79% of respondents have favorite celebrities in China and 40% of them like to spend money on idol-chasing, according to a report from Penguin Intelligence. Specifically, 1.3% of them tend to give all-out support and often spend money for their idols, 14.9% of them offer positive support and occasionally spend money for their idols, and […]
Starbucks’ expansion in China shows increasing consumer upgrading
Starbucks has succeeded in cementing a leading position in China’s coffee market in a way that might hard to replicate for other foreign companies. Starbucks has increased its footprint in China from around 400 stores since 2010 to more than 3,100. It plans to expand its scale to 5,000 by the end of 2021. The […]
Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018
During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup. Dragon Boat Festival A total of 89.1 million person-trips […]
China FMCG market 2018 in 7 charts
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Riding on the craft beer boom in China
China’s craft beer market is growing by 40% annually. Find out some main trends of the category. The 2018 FIFA World Cup is well underway in Russia. The timezone difference is much more favorable for Chinese fans compared with previous tournaments, as most games happen during evening prime time in China. It has also become […]
62% Chinese willing to pay more for better shopping experiences
Chinese consumers have high expectations for more comfortable and individualized mobile shopping experiences. Most of them are willing to pay more for goods or service with the better shopping experience. Mobile payment application will play a role in better mobile shopping experience for the emerging economy, according to Worldpay. 62% of Chinese are willing to […]
81% of WeChat users playing Mini-Games in 2018
81% of WeChat Mini-Programs users have played Mini-Games. As mini-game “Jump”(Tiaoyitiao) was receiving huge popularity at the end of 2017, Wechat started Mini-Games internal testing as of March 2018 and continued to attract users with several faddish Mini-Games represented by pinball games. Of the top 100 Mini-Programs, gaming took the largest share of 40% in […]
China online video market insights 2018; US$15 billion and growing
China online video market kept a high growth of around 50% for five years running and made a record revenue of 95.23 billion yuan (US$14.9 billion) in 2017. Explore online video ads market, online video user insights, short videos, and paid online video users. China had over 570 million online video users, accounting for three-quarters […]
China marketing trend 2018; digital 42.6% of total
Spending on digital marketing now accounts for a staggering 42.6% of the average marketing budget in China, up from 25.4% just two years ago. The shares of the marketing budget taken up by below-the-line (BTL) and above-the-line (ATL) spending have both decreased, now sitting at 29.5% and 27.8% respectively, according to a research study conducted […]
[REPORT] China online banking, mobile banking insights 2018
Total transaction value of China’s online banking clients reached 421.5 trillion yuan (US$ 66.38 trillion) with an increase of 5.7% QoQ in Q4 2017. Find out the top banks in China’s online banking and mobile banking markets, top mobile apps from banks, and mobile banking users profiles. ICBC, CCB, Bank of Communications, Bank of China, […]
Global tea production to exceed 4.4 million tons by 2027, largely driven by China
China, India, Kenya, and Sri Lanka combined account for 78% of production and 73% of exports of tea market. Most of the tea produced in China and India is consumed internally while the bulk of the tea produced in Kenya and Sri Lanka is exported. Two-thirds of tea production in China is in the form […]
How the crayfish played its $42 bn role in China’s economic growth
With the coming of summer and the World Cup, a wave of crayfish (or Xiaolongxia) sales is coming in China. Crayfish are not just a staple in the restaurant and catering industries but have also become a route to development for some rural counties. According to a report on the state of the industry, the […]
WeChat and Alipay payments are making smartphones obsolete
When you are still astonished by the unique experiences brought by mobile payment in China, WeChat and Alipay have already started to lead a new payment innovation out of smartphones. Highways contactless payment Alipay launched “license plate payment”. As long as the Zhima Credit is more than 550 points, users can directly bind their car […]
China’s advertising market bounced back in Q1 2018; finance saw fastest growth in digital
China’ full media advertising spending bounced back in Q1 2018 from a growth rate of -2.5% in Q1 2017 to 14.6%, partly driven by the revival of traditional media spending. TV and broadcast saw a high rise of 16.5% and 15.8% respectively in media advertising spending. The full media advertising spending was significantly increased on […]
China online retail B2C market overview Q1 2018
The GMV of China’s online retail B2C market totaled 952.85 billion yuan (US$148.18 billion) in Q1 2018, up by 32.2% from Q1 2017. In Q1 2018, Tmall GMV up by 41.2% over Q1 2017, taking the largest market share of 59.6% in China’s retail e-commerce sales. JD.com was next with a share of 25.3% and GMV […]