News and information mobile apps have improved a lot in user stickiness in China. The monthly total usage duration and average usage duration per user all increased by around 20% in December 2017. Different demographics of users in China show a different appetite and preference in the types of content. Over 80% of Chinese users […]
China’s B2B e-commerce exceeded US$3 trillion transaction in 2017
The transactions of B2B E-Commerce market in China reached 20.5 trillion yuan (US$3.07 trillion) in 2017, an increase of 22.75% year-on-year. The total revenues of B2B market in China reached US$5.24 billion, led by Alibaba and HC360. B2B E-Commerce revenues went up by 34.6% year-on-year to 35 billion yuan (US$5.24 bn) in 2017. Within this market, […]
How Tmall, Alibaba’s new retail, could transform RT-Mart
How can Alibaba change RT-Mart? Since Alibaba invested 22.4 billion yuan (US$3.43 billion) in the retail chain’s parent company, Sun Art Retail Group, the answer to this question has become much-anticipated. This is the largest attempt to transform a commercial retail enterprise along “new retail” lines in China so far. “I strongly believe that Alibaba’s […]
China third-party mobile payment market Q1 2018; dominated by Alipay and WeChat
The total transactions of third-party mobile payment reached 40.36451 trillion yuan (US$6.08 Tn) in Q1 2018, up by 6.99% over Q4 2017 and dominated by Alibaba affiliated Alipay (54%) and Tencent Finance. Alipay continued to lead this market with a share of 53.76%, followed by Tencent Finance (38.96%), they combined accounted for 92.71% of the […]
Apple’s App Store took US$3.57 bn from China in Q2 2018, up 25% YoY
Apple’s App Store generated 23.7 billion yuan (US$3.57 bn) from China in Q2 2018, up 25% over Q2 2017 (US$2.86 bn) and 6% over Q1 this year. Almost the same as Q1 2018, though mobile gaming apps accounted for the lion’s share of 79% in revenues, it only increased by 15% from Q2 2017, which is […]
WeChat launched Moments full-screen card ads
WeChat officially launched full-screen card ad on WeChat Moments on 25 June 2018. Such full-screen card ads combine card content with video. Visual impact would be greatly improved. Meanwhile, Moment ads can be presented in portrait mode for the first time, which makes it easier to create an immersive experience for users. From basic ad […]
Parent-child tourism trending in China 2018
Traveling gradually becomes a lifestyle choice for Chinese. In particular, Chinese travelers from tier-1 cities like Beijing, Shanghai, and Nanking have a high demand for parent-child travels, most of them choose to bring parents and children together. Some like to take pets with them when taking a trip to surrounding cities. Hainan and Shanghai are the […]
[REPORT] China Shopping Behavior 2018; value growth of FMCG rebounded
For the first time since Kantar started tracking China’s shopping behaviors six years ago, the rate of total value growth increased over the previous year, from 3.6% in 2016 to 4.3% in 2017. In many ways, the “two-speed” phenomenon still exists, but higher speeds are now more prevalent, driven by premiumization. High-speed categories are steadily […]
China online education market fell by 11.3% QoQ in Q1 2018
China’s online education market generated 68.2 billion yuan (US$10.33 bn) in Q1 2018, declined by 11.3% from Q4 2017 while increased by 48.9% from Q1 2017. Primary and secondary education and childhood education are still the primary focus of online education in China and keep steady growth partly because the term examination and winter vacation […]
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
An overview to China’s celebrity economy in 2018
79% of respondents have favorite celebrities in China and 40% of them like to spend money on idol-chasing, according to a report from Penguin Intelligence. Specifically, 1.3% of them tend to give all-out support and often spend money for their idols, 14.9% of them offer positive support and occasionally spend money for their idols, and […]
Starbucks’ expansion in China shows increasing consumer upgrading
Starbucks has succeeded in cementing a leading position in China’s coffee market in a way that might hard to replicate for other foreign companies. Starbucks has increased its footprint in China from around 400 stores since 2010 to more than 3,100. It plans to expand its scale to 5,000 by the end of 2021. The […]
Chinese tourism insights for Dragon Boat Festival and FIFA World Cup 2018
During this 3-day festival, China saw 89.1 million person-trips with a total tourism revenue of over US$5.5 billion, an increase of 7.3% YoY. As it coincides with the World Cup 2018, tourists from Guangdong, Hebei, Fujian, Beijing, Guizhou, and Shanghai spend the most during the World Cup. Dragon Boat Festival A total of 89.1 million person-trips […]
China FMCG market 2018 in 7 charts
The FMCG market in China is among the world’s most rapidly changing, with almost everything about how products are marketed, sold, and purchased changing at a blistering pace. 56.1% of post-90’s consumers report being the primary deciding force in their household’s shopping and purchase habits. Seeing other people’s shared content on social media (54.6%) and […]
Riding on the craft beer boom in China
China’s craft beer market is growing by 40% annually. Find out some main trends of the category. The 2018 FIFA World Cup is well underway in Russia. The timezone difference is much more favorable for Chinese fans compared with previous tournaments, as most games happen during evening prime time in China. It has also become […]