The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
China online users privacy report 2018; 95% concerned about personal info security
No data is an isolated island in the era of the internet. Along with the convenience of sharing data and information, personal privacy becomes consumable. It is not unusual that some Chinese asked if their data would be leaked, why some stranger even knew their names on the phone, and why some sites need a […]
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
Meet Meituan, another China’s everyday app
Meituan Dianping (Meituan), China’s leading e-commerce platform for local lifestyle services updated its IPO prospectus previously filed with Hong Kong Exchanges this month. It plans to issue 480 million shares each priced between HK$60 and HK$72 with a value of at best 34.6 billion yuan (US$5.06 bn) and set to go public on September 20, […]
Is Alipay Mini-Programs a powerful weapon for retailer?
Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential. […]
China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster. The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers […]
Five mother shopper insights from two-baby Chinese families
More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its “two-baby era”. The second babies accounted for 51.2% of all newborn babies in 2017, […]
Carrefour’s retail transformation with WeChat Mini-Programs
On August 8 this year, Carrefour’s WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets. Collaborated […]
Factors of offline shopping in China, promotion sources, and memberships
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
A lesson for marketers from an online drama with over 2 billion video views
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]
China online travel market overview 2018; better performance seen on mobile
Total revenues of China’s online travel market reached 738.41 billion yuan (US$107.99 bn) in 2017, up by 25.1% over 2016. The high growth has started to slow down since 2014 and is estimated to be 12.2% by the end of 2020. On the other hand, the penetration rate of online travel is 13.3%, increased by […]
China advertising market overview; top advertisers in H1 2018;
Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3% year-on-year in the first half, higher than the 4.3% increase for the full year of 2017 and much faster than the 0.4% growth reported a year ago, according to CTR. […]
Alibaba cross-border B2B e-commerce report 2018
Alibaba.com, committed to helping SMEs to export and expand overseas market, has already become the biggest international trading platform. This platform has over 1,000 active overseas buyers and receives near 300 thousand inquiry orders every day. Alibaba.com app saw a year-on-year increase of 52% in active buyers and 269% in DAU. The number of exports […]
Mobile live streaming users overview 2018; 89 million active users in China
Moblie live streaming is flourishing in several verticals in China, especially for the entertainment live streaming with over 60% penetration rate. The entertainment live streaming obtained nearly 89 million active users, up by 8.4% over the last quarter in March 2018. On average, each user opened up 5 times their entertainment live streaming apps and spent 43.8 […]
China’s mobile payment to reach 650 million users in 2018
The transactions of online payment in China totaled exceeded US$3 billion in 2017, with a decrease of 0.5% from 2016. China’s mobile payment had 562 million users in 2017, up by 21.6% over 2016. It is estimated to reach 650 billion users by the end of 2018. The transactions of online payment totaled 20.751 billion yuan […]