Over 20% of Chinese bought through Haitao (buying overseas) once a week in H1 2018, increased by 8.5% from last year. Over 40% of Chinese buying through Haitao in order to try popular overseas products. Highly cost-effective and wide varieties were also the main driving forces. 41.1% of Haitao buyers tended to buy products originated […]
China mobile input apps in 2018, led by Sogou, iFlytek, and Baidu
China’s input method market saw 690 million users in June 2018, a 13.1% increase from the same period last year. Sogou Input Method (Sogou Pinyin) remained on top, followed by iFlytek and Baidu Input Method. In terms of the average monthly active users (MAU) in the last twelve months ended June 2018, Sogou Input took […]
China’s supermarkets aim to become the 3rd social space
Supermarkets start to gain popularity among the young population in China. The future supermarket becomes young people’s third social space. 7FRESH is positioned as Jingdong Group (JD.com)’s online and offline integrated fresh food supermarket, in which the fresh food accounts for more than 70% of the products. Jingdong selects supermarket products based on consumer data. […]
China short-term rental market 2018; 70% of Airbnb and Xiaozhu users are female
The short-term rental has been gradually gaining popularity in China since 2010. There are 80 million short-term rental users in 2017, a high jump of 103%, which is expected to reach 147 million by the end of 2018. It is estimated to slow its pace with the growing user base. Currently, the short-term rental platforms […]
Tik Tok overtook Kwai to lead China’s short video market in Q2 2018
The monthly active users of short video apps in China exceeded 500 million in June 2018, an increase of 45.6% year-on-year. Tik Tok saw its monthly active users exceeded 200 million, closely behind that of Kwai (231.09 million). Weishi showed a great potential with monthly active users growing by 266 times from 161 thousand to […]
China online video market overview in Q2 2018; mobile MAU over 1 bn
The online video market exceeded 609 million users with a penetration rate of 76% in June 2018, primarily led by Tencent Video and iQiyi. Meanwhile, Tik Tok overtook Kwai to topped the ranking of short video apps in several aspects. China’s online video market was expected to continue its meteoric rises in the mobile internet era, with […]
China online users privacy report 2018; 95% concerned about personal info security
No data is an isolated island in the era of the internet. Along with the convenience of sharing data and information, personal privacy becomes consumable. It is not unusual that some Chinese asked if their data would be leaked, why some stranger even knew their names on the phone, and why some sites need a […]
China smartphone users profiles 2018; Apple, Huawei vs. Xiaomi
Overall, male users accounted for 55% of the smartphone market while male users took 45% shares. Male users liked Huawei best while Apple was the apple of female’s eyes. Much more male users preferred Xiaomi and Samsung compared with Female users’ OPPO and Vivo. Huawei expanded its market in first-tier and new first-tier cities with shares […]
Meet Meituan, another China’s everyday app
Meituan Dianping (Meituan), China’s leading e-commerce platform for local lifestyle services updated its IPO prospectus previously filed with Hong Kong Exchanges this month. It plans to issue 480 million shares each priced between HK$60 and HK$72 with a value of at best 34.6 billion yuan (US$5.06 bn) and set to go public on September 20, […]
Is Alipay Mini-Programs a powerful weapon for retailer?
Some mobile apps have developed mini-apps in China, which requires no installation and allows instant usage on their platforms by users. The leading ones are WeChat, Alipay, and Baidu while Huawei, Vivo, Xiaomi and 9 other major applications have also developed their own. While WeChat Mini-Programs leads the game, Alipay mini-apps also shows some potential. […]
China digital ads fraud study 2018; 28.8% invalid traffic in H1
28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster. The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers […]
Five mother shopper insights from two-baby Chinese families
More than half of newborn babies in China in 2017 are second child of their families, according to National Bureau of Statistics of China. After China changed its policy to encourage couples to have two children, the country has entered its “two-baby era”. The second babies accounted for 51.2% of all newborn babies in 2017, […]
Carrefour’s retail transformation with WeChat Mini-Programs
On August 8 this year, Carrefour’s WeChat user penetration grew by 28% from a year ago. Over 55% of Carrefour customers in South China used WeChat Pay. Much effort had been put on integrating WeChat Pay and smart retail together to make customers into the habit of shopping with WeChat Mini-Programs in Carrefour supermarkets. Collaborated […]
Factors of offline shopping in China, promotion sources, and memberships
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]
A lesson for marketers from an online drama with over 2 billion video views
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]