The 1.6 million Taobao content creators want to tell you a different story about the 15-year-old Taobao from their perspective. To begin with, they have generated over 3 billion yuan income for the past 12 months. Meanwhile, the live streaming users doubled in the past year with total transactions growth at 350%. Moreover, there are […]
China search engine market to reach US$20 bn in 2018
There are 656.88 million search engine users in China as of June 2018, 637.4 million among which were using search engine via mobile devices. China’s search engine market is expected to reach US$20 billion in 2018. And, search advertising market is expected to reach US$14 billion in 2018. China’s search advertising market totaled 85.23 billion yuan […]
How China’s millennials manage their finance
In China, the generation born in the 1980s (referred to as “Post-80s”) are facing growing responsibilities. They are now dually burdened with caring for young children and elderly parents. 94.9% of this population is in the habit of financial management according to an iClick survey. 90.7% proactively manage their finances by carefully selecting investment options […]
Chinese spent 31% more time on sports & fitness mobile apps in 2018
Summer was the peak season for body-building with 104.24 million active users using sports & fitness mobile apps in China. On average, a user used sports & fitness apps 3.05 times a day and spent 20.17 minutes on it in June 2018. Body-building was more appealing to users from top-tier cities and those with mid-level to high purchasing […]
Chinese purchase behavior saw blurring gender lines
In consumption, the gender lines are blurring these days. More female consumers in China like digital products and outdoor fitness equipment while more male tend to favor skincare and healthcare products. It’s trending among young consumers in China based on sales data from JD.com and Vipshop. Top Cosmetic & Skincare Products by Vipshop male buyers Proportion […]
Secret of Taobao Global: turning individual overseas Chinese to online celebrities
One afternoon of a working day, a jewelry buyer Xiaotian went on a live broadcast in Hong Kong, calling the customer “Baby”, tried on and showing her jewelry in front of the screen: “Look here baby, I am now in the studio of President Fang in Central, this is the newly designed necklace. Shall I […]
Chinese outbound tourism insights in H1 2018
Chinese outbound tourists went on 71.31 million person-trips in the first half of 2018 (H1 2018), up by 15% over last year. This market is expected to maintain its double-digit growth in the whole year of 2018. Thailand, Japan, Vietnam are among the most visited overseas destinations. Top domestic sources Shanghai, Beijing, and Guangzhou retained […]
China cross-border e-commerce market overview H1 2018
Transactions of China’s cross-border e-commerce exceeded US$654 billion in H1 2018. The export business accounted for 77.1% while B2B took 84.6% in shares by transactions. Transactions of cross-border e-commerce totaled 4.5 trillion yuan (US$654.08 bn) in the first half of 2018 (H1 2018), up by 25% year-on-year. The export business accounted for 77.1% of the total cross-border […]
China B2B e-commerce market overview in H1 2018, led by Alibaba, HC360
The transactions and revenues of China’s B2B e-commerce totaled US$1.63 trillion and US$3.71 billion in the first half of 2018, respectively. Alibaba.com, HC360.com, and Cogobuy were top three leading B2B platforms. The transactions of B2B e-commerce reached 11.2 trillion yuan (US$1.63 trillion) in the first half of 2018, with an increase of 14.2% compared with 9.8 […]
China mobile e-commerce users overview in H1 2018
The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%. Mobile e-commerce users are getting younger with 43.3% […]
Top lifestyle mobile apps in China in Q2 2018
Kugou music ranked on top in China’s mobile music apps market in Q2 2018; Tencent News and Toutiao on top for news apps; and, Meituan in the local lifestyle category. Also, check out top apps in job hunting, mobile reading, and audios. In June 2018, the top 10 secondhand car trading apps all saw negative […]
China’s top mobile video apps in Q2 2018
China’s online video market remains dominated by iQiyi, Tencent Video, and Youku. Short Video apps presented far stronger growth momentum in monthly active users than live streaming mobile apps in China’s Q2 mobile apps market. In June 2018, users totally spent 726.7 billion minutes in using short video apps, 4.7 times higher than 127.2 billion […]
Top travel & transportation mobile apps in China in Q2 2018
Within the online travel market, Ctrip and Qunar were the two biggest players while Fliggy was a distant third. In June 2018, Ctrip had 10.94 million DAU, with penetration rate at 16.1%. While both Qunar (9.22 million) and Alibaba-affiliated Fliggy (2.21 million) saw declines in DAU. WeChat Mini-Programs might be the next opportunity for some […]
Top social networking mobile apps in China in Q2 2018, led by WeChat, QQ, Weibo
WeChat (86%), QQ (70.1%), and Weibo (35.8%) were the top three mobile social networking apps by penetration rates in China. Both WeChat and QQ saw a negative growth in penetration in June 2018 while Weibo performed well with penetration growth of 2.2%. In June 2018, the average DAU of WeChat reached 612 million, an increase of […]
China cross-border e-commerce rebound with US$14.74 bn in Q2 2018
China’s cross-border import retail e-commerce bounced back to 100.52 billion yuan (US$14.74 bn) in Q2 2018 with a growth rate of 22.4%. In the B2C segment, Tmall Global retained top spot with a market share of 29.1%, followed by NetEase Kaola, JD Worldwide, and Amazon Global. The 6.18 mid-year big online shopping promotion in China all […]