Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%). Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every […]
China cross-border e-commerce sales insights for Black Friday 2018
Chinese cross-border e-commerce players took advantage of Black Friday to launch a big promotion for imported goods. To some extent, Black Friday is more distinct in theme for cross-border e-commerce than Double 11. Sales of many direct delivery products were more than doubled on JD.com. NetEase Kaola saw sales exceeding the entire sales of last year’s […]
China cross-border e-commerce shrunk by 16.2% in Q3 2018
China’s cross-border import retail e-commerce market totaled US$12.14 billion in Q3 2018 with a negative growth of 16.2% quarter-on-quarter. The top platforms Tmall Global, NetEase Kaola kept expanding while both JD Worldwide and Vipshop Global saw a slight decline. China’s cross-border import retail e-commerce market reached 84.26 billion yuan (US$12.14 bn) in Q3 2018, a decline […]
China advertising market overview in Q3 2018
Full media ad spending in China jumped by 5.7% year-on-year in the first nine months of 2018, much higher than the 1.5% growth in the prior year period, according to CTR. Get an overview of China’s traditonal advertising market across TV, broadcast, print, outdoor, and movie theatres. To some extent, Q1’s rebounding after rock bottom […]
Top advertising companies and brands in China in Q3 2018
The top 20 companies accounted for 23.6% of total full media ad spending during the Q1-Q3 period. Internet companies debuted in the top 20 ranking of full media in H1 2018. Tmall, JD Mall, Coco-Cola, Suning, Xiaomi, Apple, Huawei, and Tencent were among the list of top buyers. By comparison, some emerging internet retailers paid attention […]
Insights of China internet users in lower-tier cities
The demographic dividend has kept losing its magic power in China, partly resulting from the aging population and low birth rate. More and more attention being paid to the potential market in lower-tier cities including tier-3, tier-4, and tier-5 cities. Time spending 53.3% of the internet users living in lower-tier cities spent less than 15 minutes […]
20% Chinese elderly use WeChat
WeChat had 61 million elderly users who are between 55 and 70 years old as of September 2018, an increase of 22% year-on-year. That was around 20% of the elderly population. As more and more of the senior citizens are starting to use WeChat for chatting, sending red envelopes and stickers, reading Official Account articles, […]
This British brand shut down their Tmall flagship stores
It’s never easy for foreign brands to successfully adjust itself to the Chinese market. Another British fashion brand Topshop announced to close its Tmall flagship store soon on 1 November 2018. There will be a clearance sale for the stock on its partner Shangpin.com, no refund or returns without quality problems. It’s meant to miss […]
Over half of China’s credit cards are applied online
There are 588 million active credit cards and (debit and credit) integrated cards in China as of December 31, 2017, an increase of 26.35% year-on-year according. 123 million of that were issued in 2017, each Chinese owns on average of 0.39 credit card, a 25.82% increase year-on-year. Banks have been turning its credit card business […]
China long-term apartment rental market to reach US$226 bn by 2018
In China, rental housing accounted for 18% of overall housing supplies, the proportion in the US was 37%. The rental rate of return in some core cities was 1.5% while that in the US was more than 5%. The long-term apartment rentals market was expected to reach US$226.26 billion by the end of 2018. The urbanization rate […]
China’s mobile business apps users insights 2018
The workforce in China totaled 770 million in 2017, with 424.62 million working in urban areas and 351.78 million in rural areas. Less than 20% of China’s working population used mobile business apps. The active users of business apps reached 155.81 million in June 2018. Maimai, 51job, Hilamaya FM, and DingTalk were the top choices. China […]
Fresh food e-commerce trending in China with 38 million users in 2018
China’s fresh food e-commerce market had a penetration rate of 3.44% and 37.88 million users as of July 2018. 85.11% users only installed one app. Dmall, Missfresh, JD Daojia, Freshhema, and RT-Mart Fresh are among the list of top fresh food e-commerce apps. The industry penetration rate of fresh food e-commerce app was 3.44% as […]
China golden week travel insights 2018; decline in flights & expenses
Chinese went on 726 million domestic person-trips and 7 million outbound trips in the Golden Week holiday of 2018 (1-7 Oct). They altogether spent 650 billion yuan (US$93.65 bn) on traveling. Both the average daily sales of retail, food & beverage, and the domestic person-trips dropped. Travelers spent less on outbound travels. Only 19% of outbound […]
China e-commerce grew 43.6% in Q3, accounting for 10.6% of FMCG
Sales of China’s fast-moving consumer goods grew by 6.3% year-on-year in Q3 2018. E-commerce saw sales growing by 43.6% in Q3 2018, accounting for 10.6% of the total FMCG market. Taobao and Tmall together was well ahead of JD and YHD. 19.4% of shoppers purchased FMCG from Alibaba platforms in the past 12 weeks. Sun Art Group […]
8 Types of Chinese outbound travelers
There are various types of Chinese outbound travelers and a recent McKinsey study categorizes them into eight groups according to the differences in travelers’ preferences and behaviors. 1. Value-conscious traveler Low income ( family monthly income of 11,999 yuan) group. The objective of traveling is to stay away from busy life and enjoy the quality […]