Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands. Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising […]
71.1% Weibo’s Miaopai users have a high purchasing power
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users. The short […]
Chinese saw 150 million outbound person-trips in 2018, up 14.7% yoy
China altogether received 5. 68 billion person-trips in 2018, 5.539 million of which were domestic tips and 141.2 million were inbound trips. Outbound person-trips totaled 149.72 million, increased by 14.7% year-on-year. China’s tourism industry brought in 5.97 trillion yuan in revenue, an increase of 10.5% year-on-year. The tourism industry contributed 9.94 trillion yuan to GDP […]
65% China urban families purchased FMCG online in 2018
The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families […]
Top platforms for financial ads in China 2018, led by Baidu News Feed, Toutiao & Tencent
Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]
Best selling smartphone brands in China in 2018
Without any surprises, Huawei (including Honor) led China’s smartphone market with a total sales volume of 119.17 million units, followed by Oppo (76.37 million units), Vivo (74.64 million units), Apple (52.7 million units), and Xiaomi (47.96 million units). Half of the top 8 smartphone vendors suffered a decline in sales volume. The sum of the top 5 vendors’ […]
China smartphone market share in 2018
2018 was an especially eventful year for smartphone vendors in China. Tears were shed in the rather smaller players as Gionee confronted bankruptcy, Meitu merged into Xiaomi, and Smartisan was said to be acquired by ByteDance. After Xiaomi successfully went public, Huawei missed surpassing Apple in terms of global shipment by 2.8 million units. OnePlus became […]
Rising outbound travelers from lower tier cities in China
Chinese outbound travelers grew by 20% year-on-year in population, faster than that of domestic travelers, according to the report from Alibaba’s Fliggy. On average, Chinese spending on traveling went up by 9% year-on-year, faster than the growth rate of disposable income per capita (6.5%). Chinese outbound travelers set foot on 192 countries and regions worldwide in […]
Huawei turning its smartphones to POS machines
Huawei is turning all its smartphones to Point-of-Sale (POS) machines based on the NFC technology, which means potentially hundreds of millions of POS machines. Merchants only need to activate online billing service to receive payment without any traditional POS machine or QR code. Huawei Pay made its debut on August 31, 2016, under a joint branding […]
Watsons partners with NetEase in offline retail
The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019. Yanxuan, one of NetEase’s e-commerce platform, focuses on select daily living products since 2016. It’s the first on the original design manufacturer (ODM) model. […]
How China’s short video app Kuaishou grew its DAU by 40M in 5 months
China’s short video market saw explosive growth in the past year. The success of Tik Tok (or Douyin in Chinese) soon attracted Tencent, Baidu, and Alibaba to join in the competition. In a short span of time, several hundred short video apps appeared in the market. In the short video market, competition is growing fierce […]
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]
China’s US$16bn cross-border e-commerce market overview in Q4 2018
China’s cross-border import retail e-commerce market grew by 36% to US$16.86 billion in Q4 2018. Tmall Global and NetEase Kaola together account for 56.2% of China’s cross-border import retail B2C market. China’s General Administration of Customs reported that the import and export cleared by customs’ cross-border retail e-commerce platform totaled 134.7 billion (US$19.82bn) in value […]
China’s best performing cities in 2018, led by Shenzhen & Chongqing
Shenzhen, Chengdu, Chongqing, and Guiyang have made it to the top 10 best performing cities in China for four consecutive years. Among them, Chengdu that topped the ranking in 2017 dropped to the seventh this year while Shenzhen moved up from the fourth to the top. Chongqing retained its second position since 2017. Shenzhen, dubbed […]
Top mobile video apps in China Sep 2018, led by Tencent Video, Tik Tok, Kwai
Market penetration of online video reached 80.4%, a 5.8% increase year-on-year. While the average daily active users decreased to 210 million. Both Tencent Video (116 million) and Tik Tok (118.7 million) saw the average daily active users of over 100 million in September 2018. Tencent Video, iQiyi, and Youku took the top three places with […]