Following the adoption and popularity of mobile payment, China supermarkets are growingly more intelligent with technologies such as face recognition, IA, AR, O2O, etc. WeChat recently shared a vision of its technology integrations with supermarkets in the future. Face recognition for custom recommendations and promotions (Credit: WeChat Moments) Supermarket customers’ face will become a “Membership Card”. By […]
Chinese travel bookings to the EU for the first four months of 2019 grew by 16.7%
Chinese tourists to the European Union (EU) grew slightly by 5.1% year-on-year for the whole year of 2018, greatly promoted by the EU-China Tourism Year, according to a report from ETC and ForwardKeys. There were 17 million daily flight bookings to Europe. The top 3 most popular EU destinations by the volume of Chinese arrivals were […]
McDonald’s ads strategy utilizing WeChat Moments & Mini-Games
At a time when consumers have gradually looked through the routines of social media marketing, brands need to be creative enough to attract their attention. Let’s see how McDonald’s managed to get unexpected 190 million brand impressions through its Spring Festival story of the first pot of gold. Interactive WeChat Moments Ads Taking advantage of […]
China’s video cloud market to grow by 37.5% in 2019
The cloud computing for video market in China reached US$46.5 million in 2018, with Alibaba Cloud being the biggest vendor (42.5%). 80% of China’s leading live streaming sites or apps are using Alibaba Cloud to power their operations. The cloud computing for video market totaled 3.12 billion yuan (US$466.13 million) market in 2018, an increase […]
China smartphone brand loyalty compared for Q4 2018: iPhone, Huawei, Oppo, Vivo, Xiaomi
Every two out of five smartphone users in China were using Huawei or iPhone during the fourth quarter of 2018. Smartphones under the price of 3,000 yuan represented 81.3% of the total sales volume. Brand loyalty was the highest on iPhone with 64.5% of users upgrade to a new iPhone. Huawei scored 40.3% in brand loyalty. Retention rates […]
China online food delivery market grew by 108% in Q4 2018
China’s local lifestyle service market grew by 37.5% to US$232.81bn in 2018. The online food delivery market reached US$20.78 billion market in the fourth quarter of 2018, an increase of 108% year-on-year. The local lifestyle service market totaled 1,575.57 billion yuan (US$232.81 bn) in 2018, up by 37.5% year-on-year. It was forecasted to getting as […]
Xiaomi’s 34.9% slump in smartphone shipment ascribed to offline strategy?
Smartphone sales were down by 9.7% year-on-year nationwide in the last quarter of 2018, and the market is cooling down. Apple saw iPhone sales dropped by 26.7% in China and decided to cut prices of some of its models and revised its revenue predictions. Shipments of Xiaomi smartphone in China slumped by 34.9% to the […]
China’s cross-border online shoppers to exceed 200 million by 2020
Consumption expenditure contributed 76.2% to GDP growth in 2018. The market for imported goods totaled US$2,078.10 billion, an increase of 12.9%. The population of consumers who buy foreign products online is estimated to exceed 200 million by 2020 according to Deloitte. In the pilot areas, such as Shanghai, Hangzhou, Shenzhen, and Guangzhou, next-day delivery or the same […]
China full media ad spend up by 2.9% in 2018, led by Coca-Cola and Hongmao
China’s full media advertising spending grew by 2.9% year-on-year in 2018. The top 20 advertisers represented by Coca-Cola Company combined accounted for 19.1% of overall expenditure on full media advertising. The full media advertising in China saw spending growth fall at a steady level of 2.9% at the end of 2018, which was as high as […]
Top brands in China by advertising spend in 2018
Spending on traditional advertising dropped by 1.5%. Spending on broadcast advertising increased by 5.9% year-on-year while the length of ads continued to be decreased by 5.1% year-on-year. Nine of the top 10 magazine advertising buyers were international luxury brands. Spending on traditional advertising dropped by 1.5%, weighted down by TV, newspaper, magazine, and traditional outdoors advertising […]
71.1% Weibo’s Miaopai users have a high purchasing power
The market penetration rate of short video increased from 49.8% to 67.7% with users reaching 744 million. Weibo-backed Miaopai was extremely popular among young users as nearly 50% of its users aged 25 years or younger. 55.3% of Miaopai users lived in tier-1 and tier-2 cities while that was 44.8% for overall short video users. The short […]
Chinese saw 150 million outbound person-trips in 2018, up 14.7% yoy
China altogether received 5. 68 billion person-trips in 2018, 5.539 million of which were domestic tips and 141.2 million were inbound trips. Outbound person-trips totaled 149.72 million, increased by 14.7% year-on-year. China’s tourism industry brought in 5.97 trillion yuan in revenue, an increase of 10.5% year-on-year. The tourism industry contributed 9.94 trillion yuan to GDP […]
65% China urban families purchased FMCG online in 2018
The annual growth rate of FMCG is the same as in 2017. Q4 performance is weaker than the previous quarter. The top players in the modern trade sector combined accounted for 37% of sales in 2018. Sun Art group maintained its leading position with 8.4% of share. Yonghui remained the fastest growing top players in 2018. 65% of China urban families […]
Top platforms for financial ads in China 2018, led by Baidu News Feed, Toutiao & Tencent
Financial transactions via mobile devices in China is projected to be hit US$497.52 billion by 2019. Ads concerning debit and credit products took the largest share of 41% in total financial ads placements. Only 3% of ads were placed for insurance products. Baidu News Feed is the most popular platforms among advertisers, with 22% of financial ads placements […]
Best selling smartphone brands in China in 2018
Without any surprises, Huawei (including Honor) led China’s smartphone market with a total sales volume of 119.17 million units, followed by Oppo (76.37 million units), Vivo (74.64 million units), Apple (52.7 million units), and Xiaomi (47.96 million units). Half of the top 8 smartphone vendors suffered a decline in sales volume. The sum of the top 5 vendors’ […]