China’s road to digital transformation is quite different from other markets as the consumer internet is driving the development of industrial internet, according to a report co-released by the Boston Consulting Group (BCG), Alibaba, and Baidu. To a certain extent, Chinese consumers have led a highly digital daily life. 20% of households in first- and […]
Apple’s App Store accounts for over 40% apps in China mobile apps market
With 4.49 million apps available for download in app stores, each Chinese internet user on average downloaded 39 apps on their mobile devices. The 15- to 19-year-olds were the most active with each of them downloading 59 apps a month. There were 4.49 million mobile apps available in China’s app stores as of December 2018. […]
China’s US$21bn air ticket booking market in Q4 2018, led by Ctrip, Qunar, Fliggy
Air tickets online booking reached US$21.36 billion in Q4 2018, an increase of 3.58% year-on-year. Ctrip-affiliated agencies accounted for over 57% of total transactions. Alibaba’s Fliggy ranked third with a share of 17.53%. The transactions of online air ticket booking totaled 143.318 billion yuan (US$21.36 billion) in Q4 2018, an increase of 3.58% year-on-year and […]
China online accommodation market in Q4 2018; top 3 accounted 73%
China’s online accommodation booking market grew by 18.5% to US$7.01 bn in Q4 2018. The top 3 players combined accounted for 73.2% of the total. Ctrip placed first with a share of 46.4%. Meituan Dianping (14.3%) overtook Qunar (12.5%) to be the first runner-up. The online accommodation booking market totaled 47.11 billion yuan (US$7.01bn) in […]
China 3rd-party payment overview for Q4 2018
In Q4 2018, China’s third-party mobile payment grew by 7.78% to US$7 trillion in Q4 2018. Alipay (53.78%) and Tencent Finance (38.87%) combined had a total of 92.65% market share. The third-party internet payment market shrank by 3.48% quarter-on-quarter to US$0.94 trillion. The top 3 players accounted for 56.42% share of this market. 3rd-party mobile […]
Pinduoduo and Taobao share over 137 million overlapping users
2018 marked the fourth wave of IPO fever with 42 companies going public. The overlapping users reached 137.87 million among Pinduoduo (272.6 million) and mobile Taobao (699 million). Short video (33.1%) and instant messenger (18.6%) took up over half of the increased usage duration. 2018 had seen 42 Chinese companies from a variety of verticals […]
China’s newborn drops by 2 million in 2018
China had 15.23 million new-born babies in 2018, 2 million fewer than in 2017, according to China’s National Bureau of Statistics. Even though it’s higher than some pessimistic forecasts of below 15 million, it is the lowest in recent years. Where have the babies gone? About 51% of new-born babies in 2019 will be the […]
China mobile search market overview Q4 2018; 60% chose smartphone built-in browsers
The user base of mobile search in China grew by 3.79% year-on-year to 685 million in Q4 2018. Baidu was still the first choice for users searching for information (42.5% in proportion). Nearly 60% of users tent to choose smartphone built-in browsers across mobile devices. The user base of mobile search in China grows to […]
How the biggest shopping festival affects China e-commerce apps users growth, engagement, and loyalty
Online shopping has become a lifestyle in China. Let’s take a look at the influence of China’s biggest shopping festival Double 11 in 2018 on the top e-commerce platforms. Mobile Taobao’s daily active users surged by 63.4% on the very day of Double 11. Tmall had the highest growth in daily active users during the pre-sale […]
P&G’s e-commerce sales on Alibaba Tmall grew by 1,000 times in 10 years
Consumer products giant Procter & Gamble (P&G) has become one of the most well-known international brands in China since it entered the market 31 years ago. In the fiscal year of 2018, P&G saw China’s organic sales growth by 7% from a decline of 5% in 2016 and an increase of 1% in 2017. That promoted […]
60% brands using celebrities in China did not achieve continuous growth in brand power
60% of brands continuously using celebrity endorsement strategy have failed to grow their brand power in the past three years. China is one of the markets that are most keen on using celebrities in advertising. Looking at the percentage of ads featuring celebrities, China ranks third, next only to Japan and South Korea, and the […]
China social e-commerce Xiaohongshu testing a new product on WeChat 2019
China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]
How can marketers get gender right in China?
Advertising industry’s failure to portray and target women well impacts the effectiveness of individual adverts and campaigns. Male-skewed brands are missing out on an average of US$9 billion in brand valuation in the US, UK, and China. The vast majority (88%) of APAC marketers think they are doing a good job of portraying women as positive role […]
China’s payment and online banking mobile app market overview in 2018
China’s top 3 online banking players accounted for 36.7% of the total monthly active users of the online banking industry in December 2018. UnionPay QuickPass saw a high growth of 289.9% in monthly active users. Alipay’s daily active users grew by 20.2% to 320 million thanks to its Wufu campaign. Both online banking and payment & […]
China family travel market insights 2019
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]