Digital reading has grown by 26% year-on-year to a market with over 460 million monthly unique devices as of December 2018. The two most popular ebook readers iReader and QQ Reader each have advantages in certain areas. With 463 million monthly unique devices, digital reading has steadily grown to be a big market in China. […]
China internet usage overview: desktop vs. mobile
The monthly unique visitors across the desktop devices dropped by 3.9% year-on-year to 509 million in 2018. Average time spent consuming media content on mobile devices per user is 2.3 times more than that of the desktop. The online communication platforms led by Tencent’s WeChat and QQ are home to over one billion unique devices […]
China digital video market overview 2019
Home to 1,240 million monthly unique devices in December 2018, video services’ market penetration reached 92.2%. The short video is one of the key driving engines with 730 million monthly unique devices. 62.7% of online video users are under 35 years old. Youku is more popular among male users while MangoTV attracted more female users. […]
Ad revenues & market shares of China’s top 16 internet companies
Total advertising revenues of 16 leading internet companies in China surged by 39% to US$57.28 billion in 2018. The BAT together accounted for over 70% of the total. Qutoutiao, ByteDance, Bilibili, and Meituan are among the fastest-growing ones with annual growth exceeding 100%. The leading internet companies still earned a lot from online advertising in […]
Outbound Chinese tourists mobile payment usage 2019; average spend US$6,706
On average an outbound Chinese tourist plans to spend US$6,706 traveling overseas in 2019, up 15% from 2018. Product quality became the second most important factor to consider when shopping abroad. 69% of outbound Chinese tourists made purchases on their mobile phones in 2018. Chinese citizens made a total of 149.72 million outbound visits in […]
Top Chinese mobile apps by UVs in March 2019
The top 10 Chinese mobile apps by UVs are WeChat, QQ, Taobao, iQiyi, Sogou Input, Alipay, Weibo, QQLive, Baidu Search, and Amap according to data from iResearch for March 2019. Check out the chart below for the top 30. The top two mobile apps are instant messenger apps from Tencent. WeChat’s monthly UV exceeded 1.1 […]
China FMCG market overview Q1 2019
The total spending of the fast-moving consumer goods (FMCG) recorded moderate value growth of 2.4% in the 12 weeks ending March 22, 2019, compared to the same period in 2018, according to Kantar Worldpanel China. Non-food, especially personal care categories, maintained a robust growth while the food and beverage sector showed a weaker performance of […]
China social media users’ content preference by education levels 2019
WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]
How are Chinese smartphone brands faring globally?
When people are buying a smartphone, they’re increasingly opting for a Chinese brand. The big three Chinese smartphone brands are bucking the global trend and are all steadily gaining market share. Global demand for smartphones has been in steady decline for over a year – but not because people don’t love smartphones. Rather, it’s the […]
5 consumption trends of post-90s on Tmall Global
There are five trends of China’s post-90s and post-95s consumers’ consumption on Tmall Global. They care very much about their appearances and spend a lot on skincare; they expect tasty health supplement; and, they like overseas street fashion, smart home, pet companion. They couldn’t care less about facial skincare Post-90s and post-95s consumers are willing […]
Tmall Global overview in 2018
Tmall Global introduced 122% more overseas brands in 2018, over 80% of which enter into the Chinese market for the first time. China cross-border import retail e-commerce grew to a US$16.86bn market in Q4 2018, led by Tmall Global, NetEase Kaola, and JD Worldwide. CBNData and Tmall Global forecast the number of Chinese consumers who […]
Low education, young, and senior internet users in China
Among 827 million residents who only received middle school education or lower, excluding those who are still in school and preschoolers, 378 million or 45.7% are online. Furthermore, 40 million or 16.6% of the 241 million silver users aged above 60 years old are online. Low education users The internet has greatly affected users’ sleeping […]
China online shoppers trends 2019
The higher educated Chinese are the least likely to be attracted by incentivized sharing. Nearly 90% of users with middle school or lower education spent less than 40% of the monthly expenditure online. Over 50% of the 40 to 49-year-olds choose to buy home appliances and digital equipment online. A comparison of online shopping behavior […]
How one utilizes Alipay mini-programs to acquire new users
Alipay recently introduced a new feature Sports on its mini-programs platform and opened beta testing to some developers. It has helped promote brand exposure and user acquisitions. Previously, Alipay mini-programs has opened over 600 functions including face recognition to developers. Alipay, the leading online payment platform owned by Ant Financial and affiliated with Alibaba Group, […]
China saw 1.1 billion active mobile devices in 2018
The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018. On average, each […]