The latest data from Kantar Worldpanel shows that there were 22 Fast Moving Consumer Goods (FMCG) companies reaching over 100 million urban Chinese households during the 52 weeks ending October 4, 2019, with P&G, Yili and Mengniu each attracting more than 160 million families. Products from these three companies were bought by more than 90% […]
Top digital advertising companies in H1 2019, led by Alibaba and ByteDance
ByteDance, the company owning several popular apps in China including TikTok and Toutiao, has surpassed Baidu in the first half of 2019, becoming China’s second-largest digital advertising media business, according to the latest report of consulting firm R3. ByteDance now accounts for close to a quarter (23%) of China’s digital advertising market, close to 50 […]
Business essentials for WeChat in Oct 2019
WeChat banned external links. Mini-programs in the travel and entertainment categories enjoyed high popularity. Tencent Cloud empowers WeChat mini programs. Increasingly refined WeChat Mini Program operation and service systems help mini-app operators improve their operational management. Mini-program operators now can check and learn many important and useful information like operation status evaluation, KPI dashboard, operation […]
China online travel booking users reached 146 million in Jun 2019
The total number of online travel agency (OTA) users in China reached 145.6 million in June 2019, according to data from Fastdata. Tier-2 cities in total saw the most number of OTA users (56.68 million) in June 2019, followed by tier-3 group and tier-1. Related Dossier: China Online Travel Lower-tier cities experienced faster growth in […]
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
How Taobao uses search and content to cultivate social e-commerce
Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]
Fake fans and manipulations on China social media
Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China. MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success […]
How Xiaohongshu (Red) pivoted toward its fast growth
Following the increasing cost of acquiring new users, platforms strive to keep them engaged and increase repeat usage. Taking the popular social platform Xiaohongshu as an example, it took 1,644 days to hit 100 million users from December 05, 2013 to June 06, 2018. As of January 2019, its registered users has exceeded 200 million. […]
Tmall Hey Box: Alibaba’s best seller incubator for top brands
Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
KFC & Ting Hsin’s attempts in membership e-commerce in China
At the KFC V Mall, an order was placed with excitement. The price was pretty good! It’s 10 yuan lower with a 20 yuan coupon and 999 credit points than Taobao’s Juhuasuan. What’ so special about KFC V Mall? In the KFC V Mall, there are quite a few categories – household and kitchen, fresh […]
Sneaker trading exchange? how some were sold x10 price in China
Recently, “Investing in sneakers” has become a trend, it is said that selling sneakers can bring money more easily and quickly than selling houses. And, “a post-95 young man bought a house in Hangzhou by investing in sneakers” became a trending topic on Weibo. However, recently, a young man in Nanjing lost a lot of […]
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Over 1/3 China internet users don’t have insurance
35.7% of China internet users purchased insurance and 33.7% don’t have any insurance policies according to a Tencent survey. China internet users buying insurance for the first time are getting younger. Post-60s and post-70s, those born between 1960 and 1979, were over 30 years old at their first purchase. For post-80s, the average first-time insurance […]
Case Study: Mead Johnson’s marketing secrets in China
In today’s consumer environment, the market competition of FMCG has been very competitive, and major brands are trying their best to seize the new generation of consumers. It is no longer easy for them to breakthrough. While facing fierce competition, Mead Johnson has achieved rapid growth in China. One of the important factors is the […]
Baidu going after e-commerce sales with investment in Youzan
Baidu completed a strategic investment in a Hong Kong-listed retail technology solution company Youzan last month, with a transaction value of approximately US$30 million. Youzan is known for its e-commerce solutions widely used by WeChat sellers (Weishang). Prior to this round of investment, Baidu and Youzan announced their partnership at the AI Developers Conference in […]