The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
Mini Programs usage insights for Feb 2020; DAU exceeded 450 million
The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin’s report released in March 2020, a 3rd party mini program data platform. The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only […]
China tablet market overview 2109, led by Apple and Huawei
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]
Coronavirus outbreak’s impact on China’s consumption
The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
Rising consumption power of China’s small town youth, part 3
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Rising consumption power of China’s small town youth, part 2
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
Rising consumption power of China’s small town youth, part 1
The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities (“top tier cities”) according to a research report by Tencent. You can download CIW eBook: Small Town Youth, New Growth Engine in China Although there is a gap in income […]
How Taobao’s social affiliate platform Taoxiaopu works
Alibaba Taobao announced the official launch of Taoxiaopu in the last week of 2019 after half a year’s testing. It is now open to everyone for free. Through Taoxiaopu, anyone can sell products without inventories and make money from commissions with a few clicks. Taobao already has an affiliate program called Taobaoke; why does Alibaba […]
How an online influencer Li Ziqi boosted a stock price by 326%
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was because of one online influencer, which also shows the impact of online influencer and live streaming in China. If you are not familiar with mainland China’s stock exchange, it requires […]
Story of Li Ziqi: Top YouTube influencer from China with 8.7M subscribers
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
Looking into Taobao Light Store with Starbucks
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
The gap behind China’s e-commerce factories
This is the third part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here and part 2 here. You can download the full eBook here. Compared with manufacturing, China’s internet companies know more about how to interact with consumers. E-commerce factories is an attempt to promote manufacturing […]