The quick spreading of coronavirus has totally changed China’s usually busy and cheerful Lunar New Year period: people were required to stay at home, inter-city transportation has been largely reduced, international flights have been cut down to minimal, almost everyone has canceled their travel (unless they were already overseas), visiting friends, and out-of-home activities. Schools […]
How some industries in China benefiting from the novel coronavirus outbreak
While most industries are hit by the novel coronavirus outbreak (COVID-19), some sectors in China besides the e-commerce (especially fresh food e-commerce) sector see a boost. Find out how businesses in entertainment, healthcare, and real estate are responding as well as the live streaming’s being vastly adopted as a sales and marketing tool in China. […]
Rising consumption power of China’s small town youth, part 3
Like all parents in the world, new small-town youths who have become parents always want to provide the best for their children. When they make the purchase for their children, they pay more attention to quality, safety, and children’s preferences; and, they are much less price-sensitive. Read Part 1 here, or Part 2 here. Or, […]
Rising consumption power of China’s small town youth, part 2
Down-to-earth new small-town youths are also pursuing progress. They are down-to-earth in pursuit of stability and happiness; at the same time, they are constantly demanding self-improvement. They achieve self-improvement in many ways in order to win greater social recognition. Read Part 1 here. You can download CIW eBook: Small Town Youth, New Growth Engine in […]
Rising consumption power of China’s small town youth, part 1
The average monthly disposable income of new small-town youths is 3,730 yuan, compared with 5,401 yuan of young people in China’s first and second-tier cities (“top tier cities”) according to a research report by Tencent. You can download CIW eBook: Small Town Youth, New Growth Engine in China Although there is a gap in income […]
How Taobao’s social affiliate platform Taoxiaopu works
Alibaba Taobao announced the official launch of Taoxiaopu in the last week of 2019 after half a year’s testing. It is now open to everyone for free. Through Taoxiaopu, anyone can sell products without inventories and make money from commissions with a few clicks. Taobao already has an affiliate program called Taobaoke; why does Alibaba […]
How an online influencer Li Ziqi boosted a stock price by 326%
A public-listed women’s shoe company saw 14 daily 10%-growth during the period from December 12 of 2019 to the middle of January 2020. This was because of one online influencer, which also shows the impact of online influencer and live streaming in China. If you are not familiar with mainland China’s stock exchange, it requires […]
Story of Li Ziqi: Top YouTube influencer from China with 8.7M subscribers
The 29-year-old Li Ziqi was seated, wearing a pink cheongsam (a.k.a. qipao) and a white outfit, in the cover of the latest China Newsweek’s Dec. 30 2019 issue. Besides her are Gree Electric Chairman Dong Mingzhu, Executive Vice President of Renmin University of China Wang Liming, President of Mengniu Group Lu Minfang, Actor Yang and […]
Looking into Taobao Light Store with Starbucks
If you open mobile Taobao and search “Starbucks”, you may see a new page completely different from before. In the past, when users search an established brand, the corresponding result would be the flagship store. The link to the flagship store will be displayed on the top of the page, with other various relevant goods […]
The gap behind China’s e-commerce factories
This is the third part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here and part 2 here. You can download the full eBook here. Compared with manufacturing, China’s internet companies know more about how to interact with consumers. E-commerce factories is an attempt to promote manufacturing […]
Chinese New Year tourism trends 2020
Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
Top 10 WeChat Moments ads in 2019, voted by 1+ million users
Tencent conducted a poll for the favorite advertisements on WeChat Moments, involving over one million WeChat users; the top 10 ads received more than 2.218 million votes. You can review these engaging Moment ads from Mercedes Benz, VanCleef & Arpels, Estee Lauder, Shuijingfang, Yili, Buick, Dyson, McDonald’s, Coca Cola, L’Oréal. 1. Mercedes Benz 4-seat Sports […]
Pinduoduo and Taobao’s manufacturing strategies
This is the second part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. Read part 1 here. You can download the full eBook here. E-commerce giants are speeding up their deployment of factories. C2M, or customer to the manufacturer, is the direct connection between the customer and the manufacturing […]
TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]
Insights of e-commerce and manufacturing collaboration in China
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]