It has been 6 years since the first advertising for luxury products appeared on WeChat Moments in 2015 and the luxury sector first tested out WeChat Advertising. WeChat as a social platform has redefined luxury product marketing, allowing luxury brands to use social and digital ways to tell Chinese customers their own brand stories. Over […]
Education trends in China amid COVID-19; K12 demand fastest growth
During the period of epidemic, the Internet has become the main source for people to acquire knowledge. Over the 30-day period from mid-Feb to mid-March, the average number of daily searches for knowledge content related to education on Baidu is over 350 million, an increase of 86% year over year. K12 and foreign languages are […]
Baidu launched cloud-based virtual smartphone
Baidu Smart Cloud officially released “Cloud Mobile Phone”. The so-called Cloud Mobile Phone is a virtual smartphone with all applications running on the cloud so that the performance of the mobile phones can no longer be limited by its hardware. Baidu Cloud Phone is a combination of ARM server, cloud computing, and Android OS. It […]
Megvii to empower cosmetics retailers with virtual makeup solutions
Kuangshi Technologies, or Megvii as China’s largest facial recognition developer, released FaceStyle beauty cloud solution to empower the beauty industry with AI technologies such as face recognition and human image processing. Through the online makeup trial SDK/API and offline makeup trial app solutions for brick-and-mortar stores, consumers can easily and virtually try out the makeup […]
Xiaohongshu community trends 2020
In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]
Postponed or canceled purchase due to Covid-19: China vs. US vs. UK
65% of Chinese consumers have postponed or canceled their traveling due to the impact of COVID-19, according to a survey by Strategy Analytics. 43%, 41%, and 37% have postponed or canceled the holidays, automobile purchases, and smartphone purchases respectively. Smartphones and 5G were not immune from delayed purchasing in China. 37% have delayed a new […]
China third-party mobile payment market overview in 2019
In the fourth quarter of 2019, China’s third-party mobile payment transactions reached 59.8 trillion yuan (US$8.56 trillion), with a year-on-year growth rate of 13.4%. The proportion of mobile consumption in China’s third-party mobile payment increased to 24.5% in Q4 2019 from22.2% in Q3 2019. Alipay and Tenpay continued to dominate the third-party mobile payment in […]
Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years
Taobao sales referred from Taobao Live, Alibaba’s live streaming platform, grew by 150% for 3 consecutive years from 2017 to 2019. Hangzhou, the headquarter of Alibaba Group and Taobao, accounts for over 10% of the total number of live-streaming anchors on Taobao Live. Guangzhou, Lianyungang, Suqian, Shanghai, Beijing, Shenzhen, Chengdu, Suzhou, Jinhua, and Wenzhou are […]
Alibaba launched its own snacks brand Bonbater
Bonbater, a snacks brand owned by Alibaba with rising popularity on Taobao, is recently revealed by the Chinese media. What are Alibaba’s advantages of running its own brand? The official business registration information shows Bonbater’s dealer is Hangzhou Xinxuan E-Commerce Co., Ltd, which is a wholly-owned subsidiary of Taobao. The company’s former legal representative is […]
Insights of TikTok’s corporate accounts and TikTok Challenge
The number of Blue V accounts, corporate verified accounts with at least 1 post in the past 30 days, reached 158,000 on TikTok, 11.19 times compared to the same period last year, according to data collected by CaasData. TikTok Verified Corporate Accounts Culture & Art related accounts are still the majority among Blue V accounts, […]
China’s wearable device shipment up 37.1% in 2019, led by Xiaomi and Huawei
The wearable device shipment grew by over 25% to 27.61 million units in the fourth quarter of 2019, according to data from IDC. Xiaomi has over 24% market share in Q4 2019, followed by Huawei (21.5%) and Apple (17.8%). BKK Electronics and Qihoo 360 have a market share of 4.6% and 2.9% respectively. The basic […]
Mini Programs usage insights for Feb 2020; DAU exceeded 450 million
The Daily Active Users (DAU) of mini programs in China has already surpassed 450 million, according to Aladdin’s report released in March 2020, a 3rd party mini program data platform. The number of available mini programs on the market reached 3.9 million, 600,000 more compared to 2 months earlier. As a comparison, Apple Store has only […]
China tablet market overview 2109, led by Apple and Huawei
The total tablet shipment in China grew by 0.8% to 22.4 million units in 2019. Apple and Huawei are the top two tablet vendors in China in 2019, followed by Xiaomi, Lenovo, and Microsft. In the fourth quarter of 2019, China’s tablet computer market shipments were about 5.81 million units, which began to decline after […]
Business guide to WeChat Mini Program live streaming
Perfect Diary was the first brand connected to the beta version of Mini Program live streaming, according to the brand, “Mini Program live broadcast is now in full speed, becoming an indispensable part of our business”. Check out the popular strategies, main features, new features, and the official requirements for launching live streaming on WeChat […]
Review: Xiaohongshu’s live streaming on Business Accounts
Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]