Under China’s “new infrastructure” development plan, data center is listed as a key development project in 2020. Tencent, Alibaba, and Baidu all have set ambitious goals; local governments have responded positively; first-tier cities, such as Shanghai and Shenzhen, which are in short supply of land resources, have also shown some degree of policy flexibility. Driven […]
How content help businesses in branding and driving sales in China
Nowadays, contents have penetrated all sectors in China and become an important productivity tool. They can help companies realize brand premium, iterate product selection, and upgrade CRM tools. Use contents on building a new brand Some Chinese content specialists think that they should work on content as if they were working on products. For companies, […]
Top short video, live streaming Chinese apps in global market in H1 2020
Bytedance’s TikTok is the most popular mobile app in the first half of 2020 in the global markets outside China with close to 600 million downloads with an increase of 88.7% YoY. Half of the Top 20 are owned by three Chinese companies: Bytedance, Joyy, and Kuaishou (Kwai). Xiaomi’s app made it to Top 10. […]
Tourism transactions on WeChat grew by 43% during Dragon Boat Festival holiday
WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]
Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED
The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]
Alibaba’s DingTalk user profile in Mar 2020; additional 62 million users acquired
DingTalk, Alibaba’s enterprise communication and collaboration platform, is the top rising mobile app in the 100M-500M MAU group in March 2020. The monthly active users of DingTalk skyrocketed to 288 million in March 2020 from 47 million in March 2019, an increase of 513% YoY. The average monthly usage hours also grew sharply by 570% […]
China express delivery business volume up 41% in May 2020
In May 2020, the business volume of China’s express delivery service completed 7.38 billion pieces, a year-on-year increase of 41.1%; the corresponding business revenues totaled 77.19 billion yuan, a year-on-year increase of 24.9%. The business volume of the express delivery services in China has accumulated 26.41 billion pieces in the first five months of 2020, […]
7 Consumption trends revealed on the first day of JD 618
There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by the epidemic is quite apparent, among which the trend is most obvious in China’s central and southern provinces. Transactions doubled in Guangxi, Jiangxi, Sichuan, Hunan and Hubei provinces. As of […]
China online travel market down 55.8% in Q1 2020
The estimated transactions of China’s online travel market in the first quarter of 2020 were 186.2 billion yuan, down 55.8% quarter on quarter. Affected by the tourism off-season, the transaction scale of China’s online tourism market in Q4 2019 was 421.37 billion yuan, down 22.0% month on month, which was more significant than that in […]
China online shopping market overview Q1 2020
The transactions of China’s online shopping market is expected to reach 2.1 trillion yuan in Q1 2020, down 33.3% quarter on quarter or decrease of 1.2% year on year. In Q4 2019, the transactions of China’s online shopping market reached 3.2 trillion yuan, an increase of 38.5% QoQ or 26.9% YoY. The growth was higher […]
Taobao Live’s Stunning Growth in 2020
Taobao recently announced plans to host live streaming sessions from 300,000 merchants per day in 2020. Wholesalers and manufacturers in factory cluster areas, such as Yiwu in Zhejiang Province, will be the target. Top Taobao Live anchors: Li Jiaqi and Viya Launched in 2016, the live streaming channel Taobao Live expects to help incubate 200,000 […]
China’s digital content ecosystems getting more diverse
Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]
3 trends of digital content consumption in China
Technology now facilitates the production and distribution of content. It lowered the barrier of content creation and distribution. As a consequence, contents that previously target specific groups of people can now reach a wider range of audiences in China. The consumption of digital content has seen disappearing boundaries between urban and rural internet users, between […]
China’s mobile payment market overview Q1 2020
By March 2020, the number of online payment users in China has reached 768 million, an increase of 168 million over the end of 2018, accounting for 85.0% of the total Internet users. The number of mobile online payment users has reached 765 million, an increase of 182 million over the end of 2018, accounting […]
Alibaba launched Tmall Luxury Soho, targeting Gen-Z luxury shoppers
Alibaba quietly launched Luxury Soho, a new channel on the Tmall e-commerce platform targeting young and value-conscious luxury shoppers. Coach, MCM among the first to join Luxury Soho Luxury Soho is named after New York’s fashionable Soho district. It’s created as a solution to help luxury brands attract younger consumers as well as those who […]