Pinduoduo, China’s largest social e-commerce platform, is well known for its aggressive pricing as well as questionable product quality. Let’s take a look at how Pinduoduo achieved low-cost user acquisition utilizing social power. Cici received a link from her sister on WeChat, requesting her to click on it so that her sister could obtain cash […]
Tmall Global cross-border e-commerce insights 2021
The number of brands and merchants on the Tmall Global platform as of December 31, 2020, grew over 60% year-over-year, according to Alibaba’s announced financial results. Merchants Growth on Tmall Global From 2017 to 2020, the number of online businesses on Tmall global grew rapidly, with an average annual compound growth rate of 55.2% In […]
China online retail market overview 2021
In 2020, China’s online retail sales reached 11.76 trillion yuan (US$1.82 trillion), with a year-on-year growth of 10.9%. The online retail sales of physical goods reached 9.76 trillion yuan, with a year-on-year growth of 14.8%, accounting for nearly a quarter of the total retail sales of consumer goods. The eastern region accounted for 84.5% of […]
New product online consumption trends in China
More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba. According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and […]
Profile of Didi, China’s ride-hailing giant
Didi is the world’s largest mobility technology platform. It has been strategically building four key components of its platform that work together to improve the consumer experience: shared mobility, auto solutions, electric mobility, and autonomous driving. Didi (company name Xiaoju Kuaizhi Inc) started its mobility business in China in 2012. It has become the world’s […]
Top AI companies and platforms in China
China’s AI public cloud service market reached 2.41 billion yuan (US$370 million), accounting for 10.4% of the overall AI software market. IDC estimates that by 2025, the proportion of public cloud services in China’s AI software market will reach 36.1%. China’s AI software market reached 23.09 billion yuan in 2020, about 60% of the US […]
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this engagement on smartphones has increased by 25 minutes, or 14.6%. Chinese smartphone users spend the longest time with their smartphones, followed by the United States, with adults spending 3 hours […]
Insights of Chinese online shoppers in lower-tier cities
Lower-tier cities, accounting for over 68% of the total population in China, are the third tier and below urban and rural areas in China, which have the characteristics of huge consumption potential, good network infrastructure, and policy support. As the growth of the first and second tiers is slowing down, lower-tier cities are attracting the […]
WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]
A postgraduate turned TikTok entrepreneur to hit US$30M e-commerce sales
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Chinese beauty products manufacturers: from OEM, ODM to OBM
Chinese consumers’ dressing table is no longer just the world of international brands, domestic beauty brands have begun to occupy the hearts of consumers. Similar to the popularity of “Korean makeup” and “Japanese makeup” a few years ago, the competitiveness of “domestic beauty” is soaring. In addition to the old brands of domestic products, even […]
Netease Yanxuan’s re-positioning from e-commerce platform wins 30% Chinese middle class
With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
China social e-commerce market insights
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
China cross-border B2B e-commerce markets insights 2021-2025
The compound growth rate of China’s cross-border e-commerce market will reach 25% from 2020 to 2025. In 2019, B2B accounts for 74.1% of China’s cross-border e-commerce sales In 2019, the total market of China’s cross-border export B2B e-commerce service providers reached 539.1 billion yuan, and the compound growth rate of the cross-border B2B service market […]