China’s AI public cloud service market reached 2.41 billion yuan (US$370 million), accounting for 10.4% of the overall AI software market. IDC estimates that by 2025, the proportion of public cloud services in China’s AI software market will reach 36.1%. China’s AI software market reached 23.09 billion yuan in 2020, about 60% of the US […]
Chinese time spend on smartphone up 15% in 2021
In 2021, Chinese adults spend an average of 3 hours and 16 minutes a day checking their smartphones, excluding phone calls. Compared with 2020, this engagement on smartphones has increased by 25 minutes, or 14.6%. Chinese smartphone users spend the longest time with their smartphones, followed by the United States, with adults spending 3 hours […]
Insights of Chinese online shoppers in lower-tier cities
Lower-tier cities, accounting for over 68% of the total population in China, are the third tier and below urban and rural areas in China, which have the characteristics of huge consumption potential, good network infrastructure, and policy support. As the growth of the first and second tiers is slowing down, lower-tier cities are attracting the […]
WeChat expanding e-commerce reach with mini program integration on JD, Xiaohongshu
Last year, WeChat launched WeStore, an online store mini program on WeChat. Many companies launched their WeChat stores, including luxury brands. Recently, some users found some luxury brands’ WeChat mini programs, such as Gucci and Givenchy, inside JD and Xiaohongshu (RED). Gucci’s Xiaohongshu Company Account shown in search results Clicking on the ad (the “cat” […]
A postgraduate turned TikTok entrepreneur to hit US$30M e-commerce sales
Weigh, decompose different raw materials, put the test materials into the machine experiment, and explain the food heat in a few short sentences. This is the consistent routine of Dr. Dika (Low Calorie)’s short video creation. Since its operation in 2019, Dr. Dika has created hundreds of small video clips, attracting nearly 2 million followers […]
Trends and drivers of China luxury market 2021
Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020. This growth has driven China to double its overall […]
Chinese beauty products manufacturers: from OEM, ODM to OBM
Chinese consumers’ dressing table is no longer just the world of international brands, domestic beauty brands have begun to occupy the hearts of consumers. Similar to the popularity of “Korean makeup” and “Japanese makeup” a few years ago, the competitiveness of “domestic beauty” is soaring. In addition to the old brands of domestic products, even […]
Netease Yanxuan’s re-positioning from e-commerce platform wins 30% Chinese middle class
With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
China social e-commerce market insights
Social e-commerce accounted for 34.37% of total e-commerce transactions in 2020 according to a survey conducted by the Internet Society of China. For social e-commerce merchants, the top sources for users are WeChat Groups and WeChat Moments. Tmall accounted for about one-third of the surveyed brand merchants’ e-commerce sales in 2020. JD and Pinduoduo are […]
China cross-border B2B e-commerce markets insights 2021-2025
The compound growth rate of China’s cross-border e-commerce market will reach 25% from 2020 to 2025. In 2019, B2B accounts for 74.1% of China’s cross-border e-commerce sales In 2019, the total market of China’s cross-border export B2B e-commerce service providers reached 539.1 billion yuan, and the compound growth rate of the cross-border B2B service market […]
China’s big data market forecast 2021-2024; total spending to exceed US$20 bn by 2024
In 2020, the overall scale of the big data market in China exceeded US$10 billion for the first time, with a year-on-year growth of 15.9% over 2019, according to data from IDC. In the long run, China’s big data expenditure shows a steady growth trend as a whole, and the total market volume is expected […]
Private domain operation trends of retail chain enterprises in China
WeChat ecosystem has boosted retail chain brands’ business through Official Accounts, WeChat community, personal accounts, mini programs, live streaming, and etc. It delivers better customer retention, higher repeat purchase, and optimal value per customer. Compared with the traditional online channel, the private domain traffic operation saves the platform commission and the platform traffic purchase cost; […]
China online entertainment market briefing and top apps in 2021
The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]
China online travel booking users decreased by 18% in 2020
The number of online travel booking users in China dropped to 342 million in 2020 from 418 million in 2019. LY.com relies heavily on WeChat Mini Program, leading other mobile travel platforms with over 155 million monthly active users. China online travel market grew 8% QoQ in H1 2020 China’s online travel market transactions totaled […]