In an unprecedented leap, Idle Fish (a.k.a. Xianyu), Alibaba’s leading second-hand trading platform, has broken significant ground in China’s digital marketplace. As of 2023, the platform has astonishingly surpassed a daily Gross Merchandise Volume (GMV) of 1 billion yuan (US$141 million), marking a colossal shift in consumer behavior towards the second-hand market. This surge reflects […]
post-95s
New product online consumption trends in China
More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba. According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and […]
Over 60% Chinese Gen-Z prefer domestic car brand; 1/4 prefer new energy vehicle
Among the potential buyers of cars in China in the next six months, the post-95 generation (born between 1995-1999) accounted for 11%, according to China New Car Purchase Intention Study 2021 by JD Power. Over 60% and nearly a quarter of the post-95 potential customers tend to buy domestic brands and new energy vehicles (NEV), […]
Gen-Z Insights: capturing attention of China’s post-95s consumers
Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today’s young people’s daily cross-screen multithreading behavior has intensified the dispersion and switching of resources. When is their attention most active? What do they focus on? What […]
Meet China’s Generation Z
China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more […]
Chinese post-95s spent 80% more buying overseas in 2018
Post-90s was the main force of Chinese Haitao users while post-80s held the strongest per capita consumption power. Surprisingly, post-95s attracted extensive attention as its expenditure on overseas products growing at 80% year-on-year. Every 7 out of 10 Haitao users turned out to be females. The top 3 countries selling to China were America, Japan, […]
40% of Chinese consumers will be Centennials by 2020
Centennials is already an economic powerhouse globally as the population born after 1997 now accounts for 35% of the world’s total population. In China, this cohort is generally a combination of post-95s and post-00s. They are quickly becoming the mainstream of Chinese consumers as well. 40% of Chinese consumers will be from these two age […]
A lesson for marketers from an online drama with over 2 billion video views
With enough passion, the fans of an online TV drama can “light up” a twin skyscraper in Shanghai. Guardian, an online drama adapted from the namesake popular online novel became the hottest online video this summer. Its total video views exceeded 2 billion. On June 14, the day after it premiered on Youku.com exclusively, its […]
How does Tencent’s QQ influence the young?
According to the Annual Report of CNNIC in 2017, Chinese netizens under 29-year-old account for 52.2% of total users. In terms of internet usage frequency, post-95s and post-00s are the most active users. It indicates that post-90s and post-00s are becoming the core users of the Internet. In 2017, the average daily messages of post-95s […]
The spending power of 250 million Chinese post-95s
No sooner did retailers decipher the buying habits of the generations born after 1980 and 1990 then the generation born after 1995 came into its own as a consumer group. Since they grew up alongside the internet, they’re sometimes called “internet natives”, and the way they consume has been changed by the circumstances they grew […]
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they will become the driving force of Chinese consumers in 5 to 10 years.
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more adventurous to accept new things. In general, a large part of the post-95s are students and their parents generally are post-70s.