China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
20 Charts on China Mobile / WeChat Shopping Market
China mobile shopping users exceeded 300 million with a total transaction of almost 10 trillion yuan in 2014, an increase of 270% according to Enfodesk.
Understanding New Generation of Chinese Moms
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be seeing strong growth in China.
China Post-90s Snapshot in 2014
China post-90s are the active group on the internet, especially on social media; and, China post-90s QQ users accounted for 39% of total users according to data released on Tencent’s Open Day. They favor mobile shopping and online videos.
Promising Baby Children Apparel Market in China
There are 380 million children 16 years old or younger in China according to China’s latest population census, and 69 million of them are between 0 to 3 years old, accounting for one fifth of total children in China. It is estimated that the number of Chinese babies will be still increasing in next few […]
Moms are Great Power in China’s Parenting Market
There are 20 million new babies in China every year. The total value of parenting market in China exceeds RMB500 billion involving over 10 industries. With the increase of family income and stronger consumption awareness for mom and her baby, the market can be booming continuously in China.
Chinese Post-90s Are the Most Active Users on Tencent QQ
Chinese post-90s are the most active QQ users, accounting for 39% of total users, followed by post-80s and post-00s according to Tencent on Tencent’s Open Day in October 2014.
China’s Post-90s More Confidence and More Willing to Spend
The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are becoming the main consumer force and economy driver in China.
Rise of the China Outbound Tourism
China outbound tourists on average spent RMB 20,000 (US$3,252) during travel per person and shopping is an important part of their spend in oversea trips (57.8%), according to a report released at Beijing Fragrant Hills Tourism Summit, organized by World Tourism Cities Federation (WTCF).
Chinese Consumer Confidence Remained at An Historic High in Q2 2014
Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both male and younger consumers (less than 30 years old) are more confident the same as in global scale. Chinese consumers’ willingness to spend also rose in Q2 2014.
China’s Mobile Social App Momo Launched Ad Platform for Offline Retailers
Momo, one of China’s popular mobile social networking app, launched its advertising platform for off-line retailers.
Baidu Turning Baidu Tieba into Another Social Marketing Platform
Baidu announced its new plan for Baidu Tieba last Friday that it’s going to help enterprises connect with fans through Tieba online community on both PC and mobile. Baidu Tieba will invites enterprises, organizations and media to open official Baidu Tieba account, with support such as Tieba management access, data, search marketing and mobile technology […]
World Cup 2014 on Weibo
Twenty two million China Internet users followed news on Weibo on the first day of FIFA World Cup 2014 ; total number of posts published reached 83 million in the first two hours of this event.
How A Post-90 Chinese Girl Built A Successful Brand
Ma Jiajia, who owns a sex shop named Powerful, caught the eye of the media in 2013. As a post-90 girl, she was quite successful in building a brand and marketing. Her creative marketing ideas were highly appraised by entrepreneurs. Many companies invited her to give them advice and suggestions on marketing.
Renren Released New Version App To Retarget Students
Renren released their new mobile app on November 26 2013, re-positioning to target young students as their core users. It could also be viewed as the return of Renren. In 2009, Renren changed its name from “xiaonei” to “renren” and allowed non-student users to register accounts. It encountered strong objects from some students then, they […]