In 2016, 83% Chinese users use multi devices for social shopping, 78% for online shopping according to McKinsey Digital Consumer Survey.
China O2O Commerce Insights 2015
Offline merchants hoped to get more consumers and profits by accessing to the O2O platforms in China in 2015. Tier-3 and tier-4 cities have been a new expanding regions for the O2O platforms. Meituan maintained a prominent position in the less developed cities.
China Retail V.S. Online Shopping 2015
Total retail sales of China consumer goods were 26.24 trillion yuan (US$4.11 trillion) in 2014, an increase of 12% compared to the previous year. The growth rate of the Chinese retail market has dropped for five consecutive years. More than two-tenths of responding retailers have reduced opening new stores and the average number of employees […]
Alibaba Investing 1 Bln Yuan in Tmall Supermarket
Recently, Alibaba announced that it would launch Tmall Supermarket across China in several stages. It would invest 1 billion yuan (US$160.78 million) targeting consumers in Beijing in the first phase.
China’s Mobile Car Calling Market from 2014 to 2015
Kuaidi and Didi mobile car calling apps still rank first in China’s car calling market by usage rate according to iiMedia Research. Carpooling will become the next focus of competitions in China’s car calling market.
China Mobile Internet Users Reached 740 Million in Q1 2015
In Q1 2015, China mobile internet users reached 740 million with increase of 1.6% QoQ and 10.27% YoY, which showed stable growth in the mobile internet market according to data from EnfoDesk.
China Private Car O2O Market in Q1 2015
In Q1 2015 in China, the top 3 private car service apps were Didi private car (including Yihao private car), Yidao yongche and Uber by total number of active users. EnfoDesk estimates that China private car service will strengthen its service and become the first choice for tier-1 and tier-2 citizens in the near future.
Opportunities & Challenges in China Programmatic Buying Market
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China advertisers. With mobile internet’s rapid development, there are also some challenges for mobile advertising.
WeChat Launched “Shake – Nearby” Platform Targeting O2O Market
WeChat team launched “Shake – Nearby” platform on 12 April 2015 to merchants targeting China’s O2O market.
China Online Travel Market 2014-2017
China online travel market experienced overwhelming development on mobile device in recent years. EnfoDesk believed that 2015 will be a significant year for mobile device to surpass the desktop. At present, online travel providers are implementing O2O strategy and it is estimated that China online travel market will transform from mobile device to O2O and […]
China Group Buying Market Exceeded $.25 Bln in Q3 2014
In Q3 2014, total transaction value of China group buying market was RMB22.96 billion (US$3.74 billion) with an increase of 43.6% quarter on quarter.
57% Chinese Made Travel Bookings Online
In a travel survey conducted by Tencent, 23% respondents said they “often” making hotel and/or air ticket bookings online while 34% “occasionally” do that. Slightly over half of China internet users are used to make travel bookings online.
China Mobile Social Networking Overview & Top Apps
In June 2014, mobile Internet users exceeded 530 million, accounting for 83.4% of the total Internet users in China. More than 60% of China mobile users are using mobile social apps nowadays, which are indispensable mobile apps in China according to Nielsen.
2014 Industry Report: Ecommerce Takes China by Storm
Over 600 million internet users and an annual ecommerce revenue growth rate of 120%, makes China the fastest growing and soon-to-be the largest ecommerce market in the world.
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.