In a recent report, McKinsey pointed out five key trends shaping China’s economy, being accelerated by COVID-19 has accelerated.
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Sneaker trading exchange? how some were sold x10 price in China
Recently, “Investing in sneakers” has become a trend, it is said that selling sneakers can bring money more easily and quickly than selling houses. And, “a post-95 young man bought a house in Hangzhou by investing in sneakers” became a trending topic on Weibo. However, recently, a young man in Nanjing lost a lot of […]
How to satisfy Chinese consumers’ demand in digital retail era
In order to meet the ever-changing Chinese consumer preferences in the digital retail era, companies should adjust their products and marketing strategies. A recent McKinsey report shows five trends of Chinese digital consumers including omnichannel shopping, context-triggered shopping, social media centered consumer interactions, increasing demand for non-standard goods and services, and data-driven personalization. But how […]
New WeChat Moments ad format offers more creativity space
WeChat launched a new Moment Ad format, native promotional page ads, following the ceremony of Rio Olympics.