Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
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Retail Private Label Value Share Lowest in China
Private-label share is 5% or less in markets such as China, India and Brazil according to a Nielsen survey and there does appear to be a ceiling for growth while in the most developed European store-brand markets, private-label share has remained around 45% for the past 10 years.