The latest report from Kantar BrandZ, “2024 China’s Top 50 Global Brands,” highlights the dynamic growth and global reach of Chinese brands. The study, which has been conducted annually, provides valuable insights into the leading Chinese brands that have made significant impacts in international markets.
Netease
China’s Tech Giants Lead in Global User Spending, Tencent Tops the Chart
Tencent and ByteDance Secure Top Positions in Global Rankings Data.ai, a leading provider of internet data and analytics, has released its Global Publisher Awards for the year 2024, showcasing the world’s top 50 publishers based on user spending across iOS and Google Play stores in 2023. Leading the pack, Tencent and ByteDance, both hailing from […]
Netease Yanxuan’s re-positioning from e-commerce platform wins 30% Chinese middle class
With a series of internal adjustments in 2019 and re-positioning, Yanxuan, an e-commerce platform incubated by Internet company NetEase, is gradually becoming a “new middle-class favorite lifestyle brand.”. Netease Yanxuan, as a new consumer brand, has completely lost its ODM burden and has made continuous breakthroughs in commodity design and sales. Huluwa beauty products on […]
China online education market overview 2021
The number of online education users in China skyrocketed in 2020 and reached 341.7 million as of December 31, 2020, accounting for 34.6% of internet users. Mobile online education users rose sharply and exceeded 340.7 million in 2020. China’s online education is estimated to be a 400.38 billion yuan (US$58.51 billion) market in 2020, with […]
Netease highlights for Q4 and fiscal year 2019
Netease Operation Highlights for Q4 2019 Expanded user base and diversified portfolio with new games launched in China including:
Insights of e-commerce and manufacturing collaboration in China
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]
Netease performance highlights Q2 2019
Netease net revenues and net income attributable to the company’s shareholders increased by 15% and 46% year-over-year in the second quarter of 2019, according to its announced financial results.
Watsons partners with NetEase in offline retail
The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019. Yanxuan, one of NetEase’s e-commerce platform, focuses on select daily living products since 2016. It’s the first on the original design manufacturer (ODM) model. […]
China’s online gaming market shrank by 10.8% in Q2 2018
China’s online gaming market decreased by 10.8% YoY to US$8.29 billion in Q2 2018. Mobile games accounted for 65.1%. Tencent is the biggest player with a share of 53.17%.
Short video becoming a major traffic driver for e-commerce in China
The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales. Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love […]
Top 10 iOS app publishers in China in Nov 2017, led by Tencent, NetEase
NetEase rose to the second place right after Tencent in November 2017 by total number of iOS app downloads with two mobile games, Knives Out and Rules of Survival according to App Annie.
REPORT China cross-border e-commerce (Part 1)
E-commerce enterprises in China have taken an increasing role spearheading cross-border commerce in goods and services between China and other nations. As consumers within the country have become more affluent, some enterprises have begun importing increasing amounts of high-quality consumer goods from abroad while others provide platforms for importers to sell goods B2C and C2C.
An overview of China’s quality retail e-commerce users
Premium quality products are becoming increasingly popular in China, and more and more e-commerce companies are turning its focus from low prices to high quality including Netease Yanxuan, Mijia Youpin (Xiaomi), Biyao, and Tmall (Taobao Xinxuan).
Top 10 public companies by game revenues in 2016
Tencent is the number one public company ($10.2 bn) in the world by game revenues in 2016, followed by Sony ($7.88 bn) according to Newzoo. Another Chinese company Netease also made it to the top 10 ($4.2 bn) whose revenues grew by over 50%.
China online gaming market overview 2011-2019
China online gaming market reached 177 billion yuan (US$25.7 bn) in 2016 and is estimated to grow to exceed 232 billion yuan (US$33.69 bn) in 2019 according to data from iResearch.