China’s mobile shopping market reached more than 519.99 billion yuan (US$80.25 billion) with an increase of 120.9% QoQ in Q3 2015 according to iResearch.
China Online Education Had Over 72 Million Users in 2015
China online education market was predicted to reach 119.2 billion yuan (US$18.1 billion) with 72.27 million users in 2015 according to iResearch. The online language market was estimated to reach 23.6 billion yuan (US$3.6 billion) in 2015.
More Chinese Watched Video on Smartphones in 2015
Over three-quarters of China’s online video viewers watched video on smartphones in 2015 with 20.5 percentage points higher than PC and laptop video watchers according to CNNIC and CNSA.
China Cross-border Online Shopper Insights 2015
Improving technology has supported a good environment for China’s consumers to shop online and pick up cross-border products at home. 36% China’s online shoppers bought cross-border products in 2015 according to Paypal.
Chinese Male Shoppers Spent More on Large Purchases
China male consumers spent more on large purchases than female. 51% paid for over half of their online purchase on mobile end; and, mobile payment for virtual goods consumption increased by 6 percentage points higher in 2015 compared with the previous year according to China UnionPay.
China’s Post-95s Mobile App User Insights 2015
The post-95s refer to the generation of Chinese citizens born between 1995 to 1999. Compared to the post-90s, the post-95s is more active, and more adventurous to accept new things. In general, a large part of the post-95s are students and their parents generally are post-70s.
44.4% Weibo Users Uses E-commerce Apps Every Day in 2015
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
China Top 10 Travel Apps in 2015
Top 10 travel mobile apps in China were Ctrip, Qunar, CY, Didi Travel, Tuniu, Kuaidi Travel, eLong, Airplane Butler, High-speed Rail Butler and Lvmama in 2015 according to www.ctcnn.com. More Chinese travelers are active on the mobile end than PC.
Xiaomi Users Insights in 2015
Xiaomi accounted for 10.85% of China’s smartphone market in November 2015, which was the largest domestic brand by total user coverage rate.
UnionPay Rising on Mobile Payment
Alipay and WeChat Pay are the two most popular mobile payment products in the market in China. Now, UnionPay is making a threat with mobile QuickPass and partnerships with ApplePay and SamsungPay.
Weibo Search Users Insights 2015
As one of the most influential social media platforms in China, Weibo has reached 222 million monthly active users as of September 2015 and trillions of data generated on the platform. Search is one of the most important feature to get useful content on Weibo.
China E-payment Reached $86.17 Trillion in Q3 2015
The third-party mobile payment transactions exceeded 2.42 trillion yuan (US$0.37 trillion) in Q3 2015 with an increase of 5.4% compared to the same period last year and 64.3% compared to the previous quarter this year according to iResearch.
Android OS Dominates China Smartphone Market
Transaction volume of China’s smartphone market rises to 470 million units in 2015 from 120 million in 2011 and is expected to reach about 470 million in 2016 which tends to saturate according to Sino-mr.
Mobile over 35% of China Online Gaming Market in Q3 2015
China’s online gaming market reached 35.39 billion (US$5.51 billion) in the third quarter of 2015 with an increase of 5.5% QoQ and 24.5% YoY according to iResearch.
Mobile Accounts for 40% of China Online Video Ad Revenues in Q3 2015
China’s online video market reached 11.53 billion yuan (US$1.90 billion) with a growth of 31.9% QoQ and 62.7% YoY in the third quarter of 2015 according to iResearch. Online video advertising accounted for 56.3% of the total online video revenues, among which 39.9% of 2.59 billion yuan (US$0.40 billion) were from mobile.