The number of mobile phone users reached 1.306 billion as of the end of December 2015 according to Ministry of Industry and Technology of China. The mobile phone user penetration rate reached 95.5 handsets among every 100 persons compared with 94.5 in 2014.
93% Chinese Tourists Travel with Mobile Devices
About 63% tourists sleep with mobile devices on the bed while traveling according to Expedia. 35% visitors believe they will be more dependent on mobile phones during travel than at home; and, 28% will battery charging carry about devices or spare batteries.
Monthly active users of WeChat reached 762m in Q1 2016
Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.
WeChat launched video ads in Moments stream
Tencent’s WeChat team has started offering video ads in its social networking section Moments with a minimum CPM of 180 yuan (US$27.7) for Beijing and Shanghai targeting.
WeChat Pay reached over 300K retail stores
The number of offline retail stores integrated with WeChat Payment has exceeded 300,000 according to data released in during a WeChat Payment partner conference.
Tencent Launched Enterprise WeChat Challenging Alibaba DingTalk
Tencent officially launched Enterprise WeChat/Weixin this morning, positions as a tool for office communications and collaborations.
Top 6 China Mobile Social Networking Apps
The average monthly reached users by mobile social networking apps in China exceeded 608 million in Q4, 2015 according to data from iResearch.
Apple’s iOS Growth in China Reached the Slowest in Jan 2016
Apple’s iOS growth in urban China reached the slowest since late 2014 according to the latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending January 2016. However, Apple still remained the most popular brand, capturing 25% of smartphone sales.
China Mobile Internet Market Forecast 2016-2018
China mobile internet market is expected to exceed 4,672 billion yuan (US$717 billion) in 2016 with 830 million users, an increase by 51.7% and 5% respectively according to Analysis. In 2018, it will reach 7,654.7 billion yuan (US$1,175 billion) with 890 million users.
China Post-95s Online Video User Insights
The post-95s refers to teenagers born between 1995 to 1999 in China. The number of post-95s accounts for about 78 million in China and they will become the driving force of Chinese consumers in 5 to 10 years.
China Travel Insights for Chinese New Year 2016
China’s post-70s and post-80s drive the outbound tourism market during Chinese New Year in 2016 according to lvmama.com. Hainan and the northeastern regions are popular domestic travel destinations. Japan and South Korea are popular outbound destinations during CNY in 2016.
China Consumer Trends in 2016
Both traditional retail brands and start-ups are striving to convert consumers’ interests into a sustainable business in 2016. Customers want to see and experience the world at all times. China is entering “she-economy”. More people are realizing the importance of healthy lifestyle according to Mintel.
China Digital Consumer View 2015
92% Chinese use smartphones ‘all the time’ according to WBR Digital. 70% Hong Kong consumers have bought something as a result of receiving a marketing e-mail.
China Mobile Gaming Market Insights 2015
China mobile gaming market rose to US$6.5 billion in 2015 according to Newzoo. China’s overall mobile gaming market declined in active ratio in 2015 according to TalkingData. Mobile chess games were popular among China mobile players in 2015.
Google Play to Enter China in March 2016
Google Play is expected to launch its China app store in March 2016, which will likely be a separate and independent version of Google Play.