77% correspondents said “yes” when asked whether they used mobile phones to buy products, much higher than the global average of 43% according to a PwC survey.
How Chinese Online Shoppers Engage with Brands on Social Media
In a study by Waggener Edstrom, Chinese online shoppers are most likely to say obtaining information about products and services tended to be number one way they engage with brands on mobile.
China’s Top Mobile Social Apps by Time Usage
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren app according to iResearch data in April 2014.
China Digital Marketing Report in 2014
Hylink Digital Marketing Research (HDMR) recently published 2014 China Digital Marketing Report, which gives insights on China digital marketing environment and status quo. Hylink invited marketing staff in 30 enterprises to participate in the survey.
Tencent’s “QQ Marketing” Connected to Wechat Official Platform
Previously it has been disclosed on Weibo that Tencent is connecting its “QQ Marketing” to Wechat Official Platform, so that its enterprise clients can reach their customers through both mobile terminals.
Xiaomi Changed Domian Name, Going Global
On April 22, 2014, Xiaomi changed its domain name xiaomi.com to mi.com, the original domain name will redirect to mi.com. Except for changing a new domain, Xiaomi’s website redesigned to highlight e-commerce and its seven main products.
How A Chinese Taxi-Hailing App Reached 100 Million Users in 77 Days
Didi Taxi, a popular Chinese taxi-hailing mobile app backed by Tencent, released its data on Wechat Official Account (didi-taxi) on March 31, 2014. By March 27, the bonus for Didi Taxi app hit 1.4 billion yuan (USD 226.81 million), and its registered users increased to 100 million.
ZDC: China Smartphone Market Enjoyed A Quiet February
ZDC recently released a brand awareness analysis report of China smartphone market in February, 2014. The number of competitive manufacturers in China smartphone market remained unchanged in February, but the number of mobile phones reduced by over 20 compared to last month. For new mobile device, although many manufacturers launched new devices in MWC 2014, […]
HD Large Screen Android Encroached Apple’s Market Share in China
According to Mobile Industry Statistic Report in 2013 released by Tencent, there would be more users choosing Android device in the coming year. As for now, Android devices with large screen and high definition video were becoming the mainstream of the increasing Android market. For Apple, the newest iOS7 spread rapidly among “iFans” (fans of Apple […]
2013 Year In Review: China Online Vacation Travel Market
According to report released by CTCNN, overall transaction of China vacation travel market reached 317.43 billion Yuan (USD 51.7 billion) in 2013. Vacation travel transaction through online channel was 29.3 billion Yuan(USD 4.8 billion), accounting for 9.2%.
Promising Mobile Search Worries Baidu No More
Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
China Smartphone Brand Awareness Analysis in Jan 2014
The pattern of brand awareness of China smartphone market changed a lot in January 2014. Judging by competition situation, smartphone market was gradually entering an era of red ocean; however, as for development prospect, the need of smartphone users was far from being satisfied. Domestic and foreign smartphone vendors were all devoted to meeting users’ […]
China Online Travel Market Overview for 2013
According to iResearch, China Online Travel transaction hit 220.46 billion yuan (USD 33 billion), with a 29.0% YoY growth. The revenue of China OTA (Online Travel Agency) market reached 11.76 billion yuan (USD 1.9 billion), up 26.2% compared with last year.
Analysis on China’s Top Mobile Messenger Apps
According to Enfodesk, QQ got 325.71 million active users, ranked the first in mobile IM apps, followed by WeChat with 295.712 million. These two winner are both developed by Tencent, beating the others by a long shot. Momo took the third place with 13.43 million active users. ChatOn and Wangxin ranked the fourth and fifth, […]
China Online Video Market Snapshot in Q4 2013
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.