On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.
China Rural Online Shopper Insights in 2015
China online shopping market is becoming mature. The e-commerce providers now are exploring markets in rural areas in China. Alibaba, Jingdong and other e-commerce giants are making efforts in online shopping market. Tencent’s latest research shows China’s rural online shoppers have great potential.
1/3 Leisure Time Spent on Mobile Phone in China
Average daily leisure time in China is 2.55 hours, which is more than three years ago (2.16 hours) according to CCTV’s latest research on China economic life. One third of Chinese leisure time is spent on the internet, especially on mobile phones in China. The research also shows that high-income group are those who have […]
80% China’s Mobile Users Rooted Smartphones in 2014
As the core source for mobile phone service system, ROM is more and more important in mobile internet times. In a survey conducted by Tencent, 80% China smartphone user respondents rooted their smartphones in 2014.
China Mobile App Advertising Market in 2014
In 2014, the total transaction value of China mobile advertising market (mobile search, app ad and mobile video ad involved) was RMB29.69 billion (US$4.84 billion) according to data of iResearch.
Baidu, Sogou among Top 5 Biggest Search Engines in the World
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
Marketing Demands of Alibaba E-tailers
Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
Weibo Smartphone User Insights in 2014
Weibo has been one of the indispensable mobile apps among China internet users with the popularity of smartphones. Weibo conducted a survey on smartphone development involving 100 million active smart device logging in Weibo in Q4 2014. More devices used logging in Weibo are China’s domestic brands. Among top 10 new smart device on Weibo […]
China Female Mobile Gaming Users to Show Great Power in 2015
2015 will be a year full of opportunities and challenges for China mobile gaming market. China female mobile gaming users still have much potential and their habit of paying for games is expected to develop according to DataEye. Various gaming companies are sparing no efforts to attract gaming users.
14% Individual iOS Developers’ Monthly Income Over $10k in China
Individual iOS developers in China are different from iOS developers in companies. CocoaChina’s survey online shows that 14% individual iOS developers’ monthly salary was over US$10,000 in 2014.
RPG & Card Games Most Popular in China Online Gaming Market in 2014
Among the list of China top 100 online games by downloads in 2014, role play games and card & chess games were favored by online gaming users in China. RPG games accounted for 43% while card and chess game accounted for 34% in 2014 by total number of downloads.
7 China App Publishers on App Annie’s Top 52 List 2014
Recently, the Top 52 app publishers (by revenue) list in 2014 was released by App Annie (a company which do research on mobile app market).On the list, there are 7 China app companies.
QQ, WeChat and Qzone Stats in 2014
Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
Mobile Represented Almost Half of Qunar’s Revenue in Q4 2014
Qunar total revenues for the fourth quarter of 2014 were RMB519.8 million (US$83.8 million), an increase of 107.1% year-on-year. Mobile revenues were RMB257.5 million (US$41.5 million), an increase of 400.7% year-on-year, representing 49.5% of total and 52.3% of pay-for-performance (“P4P”) revenues, compared to 20.5% and 22.6%, respectively, in the corresponding period of 2013.
50% China Users Keep Taxi App at the End of Subsidies
Chinese consumers can save spend when they choose apps that offer subsidies or Hongbao, coupon nowadays. In the internet times, many apps would provide subsidies to acquire users, which further changes people’s lifestyle in China. Tencent carried out a survey about consumers’ long term behavior about apps with subsidies offers and those without subsidies. 50% of […]