In 2015, China mobile social networking users will reach 335.9 million with an increase of 20.7%, estimated by eMarketer. Besides, the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total population.
China Mobile Shopping Market Value Exceeds RMB36 Bln in Q1 2015
In Q1 2015, China mobile shopping market total transaction value exceeds RMB36.23 billion (US$5.9 billion) according to data of iResearch. Affected by the Chinese New Year, mobile shopping’s QoQ growth in Q1 2015 was relatively slowed. However, iResearch estimates that in Q2 2015, mobile shopping would still keep rapid growth.
China Tourists Travel Intention Study 2015
Over 50% China tourists prefer to book travel products and services on mobile apps, according to a survey conducted by Ctrip.
China Online Gaming & Mobile Gaming Market in Q1 2015
China online gaming market exceeded 30 billion yuan for the first time and reached 32.08 billion yuan (US$ ) in Q1 2015, an increase of 8% QoQ with 24.7% growth YoY according to iResearch.
WeChat Simplifies “Receive Payment” Process
In WeChat’s latest update this week, a new feature allows users to collect payment in easier way by simply clicking on the plus icon in the main interface.
Momo Monthly Active Users Exceeded 78 Mln in Q1 2015
The number of monthly active users (“MAU”) on Momo was 78.1 million in March 2015, an increase of 83% YoY according to its press release.
Weibo MAUs 198 Mln in Q1 2015, Up 38% YoY
Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015.
Mobile: Almost 1/3 of Online Video Ad Revenue in China in Q1 2015
China online video market reached RMB 6.81 billion (US$1.1 billion) in Q1 2015, a decrease of 7.5% QoQ and an increase of 74.7% YoY. In 2014, total transaction value of China online video market was RMB23.97 billion(US$3.88 billion) with an increase of 76.4% from the same period of last year. Advertising is still the main […]
China Female Online Shopper Insights 2015
In China, over 40% housewives manage finance in families and they contribute to 60% domestic consumption revenue. China female internet users are playing more and more important role in China internet.
China’s Mobile OS Market Snapshot in Q1 2015
About 2/3 Apple users upgraded to iOS8 in Q1 2015 according to Tencent’s data covering 1.7 billion devices.
China 4G Mobile Users Reached 160 Million in Q1 2015
As of the end of March this year, the total number of China’s mobile phone users reached 1.29 billion, an increase of 3.6%, including 160 million 4G user in the first quarter of 2015.
Huawei Won Smartphone War in China in March 2015
The top three smartphone vendors in March 2015 are Huawei (13.57%), Apple (12.37%) and Samsung (10.15%) according to GfK research.
Market Share of iOS Continued Growth in China in 2015
Kantar Worldpanel’s latest research showed that iOS market share was decreasing in 2 months in the US, Germany, Britain, Italy and Spain in 2015. However, in China, iOS market share was still growing in four consecutive months since November 2014.
Apple’s Revenues Nearly 3 Times Than Tencent in China
Apple’s revenues in China were US$27 billion in 2014. According to Newzoo’s report, Apple has been the top technology brand in China by revenues, which is twice bigger than Huawei (US$17.5 billion) and Lenovo (US$14.7 billion), and nearly three times than Tencent in 2014.
Opportunities & Challenges in China Programmatic Buying Market
2014 is a booming year for programmatic buying in China advertising market. Further, programmatic buying is rebuilding digital advertising market as well as influencing China advertisers. With mobile internet’s rapid development, there are also some challenges for mobile advertising.