The total GMV of China’s online shopping market totaled 6.1 trillion yuan (US$953 billion) in 2017, rising 29.6% from a year earlier and showing a pick-up in growth, according to the latest data from iResearch. China’s B2C online shopping market totaled 3.6 trillion yuan in 2017 accounting for 60% of the overall online shopping market […]
Apple’s App Store made US$3.5 bn in China in Q1 2018, up 29% YoY
In Q1 2018, Apple App Store generated 22.4 billion yuan (US$3.49 bn) from China, up 29% over Q1 2017. Mobile gaming apps took the largest share of 79% in revenues, but only saw an 18% increase year-on-year, well off that of entertainment apps (138%). The total number of downloads reached 2.5 billion in Q1 2018, representing […]
WeChat launched rewarded video ads platform for mini-games
WeChat officially launched rewarded video ads platform for mini-program games. Advertisers can deliver rewarded video ads at specific mini-games scenes. Rewarded trigger lets brands get more exposures at mini-games By playing video ads while playing mini-games, users can get corresponding rewards, such as an extra life or bonus points. Meanwhile, only by watching the full […]
Ping An Bank mobile banking active users up 304% yoy in Jan 2018
The number of active users of Ping An Pocket Bank grew by 304% year-on-year to 16.066 million in January 2018 according to Analysys from only 3.977 million in January 2017, ranking fifth in the mobile banking market. In February 2018, this figure reached 16.917 million, a 5.3% increase quarter-on-quarter. Ping An Bank Co., Ltd. is a […]
China mobile app user insights 2018
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
China mobile map app market overview 2017
China mobile maps app users reached 644 million as of December 2017, led by Gaode Maps (AutoNavi) and Baidu Maps according to data from Jiguang. Gaode’s daily active users exceeded 40 million; its MAU exceeded 340 million in December 2017. Gaode Maps mobile app rose to the top 10 mobile apps by penetration rate in […]
China short-video app users profile 2017
Short videos have gradually become one of the main ways for China online users to record and share information. The download volume of short-video apps keeps increasing.
Top 10 iOS app publishers in China in Nov 2017, led by Tencent, NetEase
NetEase rose to the second place right after Tencent in November 2017 by total number of iOS app downloads with two mobile games, Knives Out and Rules of Survival according to App Annie.
China’s online education market overview Q3 2017, up 50.9%
China’s online education market totaled 71.42 billion yuan in Q3 2017 with an increase of 50.9% YoY or 27.3% QoQ according to data from Analysis. The top 3 categories of online education market in China by total MAU are secondary/primary school education (95.4 million), children education (55.3 million), and foreign language learning (34.4M). The top […]
Social mobile app Momo MAU grew to 91.3 million in Q2 2017
Momo, one of the top social networking mobile app, monthly active users (“MAU”) reached 91.3 million in June 2017, compared to 74.8 million in June 2016 according to its financial results.
China’s mobile social app users insights 2017
With rapid improvement in China’s mobile internet access, social apps have become an ever-more indispensable part of users’ lives. Many Internet-related enterprises have entered into this field, facing the ever-changing needs and habits of users and in the process greatly impacting the development of social software and apps. The following is an overview of the […]
China’s mobile reading market forecast 2017-2019
As of the end of 2016, China’s mobile reading market reached 11.86 billion yuan and is estimated to grow to over 20 billion yuan in 2019. Zhangyue iReader and Tencent’s QQ Reader dominate China’s mobile reading apps market.
Mobile social content sharing insights in China
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Drive customer engagement with scene marketing
Now, people go to McDonald’s in China, in addition to queue to buy their meals, they can also order online and take meals offline by using McDonald’s ordering App. By constantly optimizing and upgrading usage scenarios, scene marketing is transforming traditional offline marketing in the internet way. So, what is Scene Marketing? Scene marketing is […]
Momo net revenues increased by 421% in Q1 2017
One of the leading social app, Momo reported total net revenues of $265.2 million in the first quarter of 2017, an increase of 421% from $50.9 million in Q1 2016.