According to iResearch, in the first half of 2013, China mobile app developers kept losing money and the percentage of net loss developers increased significantly. Besides, most app users’ number could not reach a million. The research showed that more than 60% mobile app developers suffered net loss in the first half of 2013. 35.6% […]
China Mobile Advertising Is Booming
In the first half of 2013, mobile netizens reached 460 million, occupied 75% of total netizens. In 2012, mobile app platform advertising market was 1.26 billion yuan (USD 205 billion). It is expected to reach 2.57 billion yuan (USD 417 million) in 2013. Mobile advertising will keep a fast growing rate in the coming years.
China Android Apps Download Analysis
According to DCCI research, the average number of apps installed by China Android users were 29.9. As the chart shown above, 27.76% installed 10-20 apps, followed by 20-30 with 22.02%.
Tencent’s Hot Mobile Game Had 20 Million Downloads In 3 Days
Tian Tian Ai Xiao Chu, Tencent’s first mobile gamewith both Wechat and QQ login support, was downloaded 20 million times in 3 days. The game is independent and separate from any other platform regarding acquisition of purchasable item/content. Users logged in with their Tencent’s platform accounts (either QQ or WeChat) are able to sync non-purchasing […]
Over Half of Activated Android Devices Installed Wandoujia App Store
Wandoujia, like iTunes for Android, is China’s leading Android app store with over 170 million users. It was first launched in 2010, and its international version, SnapPea, was launched in June 2012.
China’s Top Flirting App Momo Users Reached 50 million
Momo, a Chinese mobile app or known as China’s top flirting app, has surpassed 50 million users and 70 thousand groups. Momo is launched in Aug 2011, with about 10 million users. And Momo added features like groups, message boards to attract more users. Momo aims at location-based relationship maintenance, gathering people with the same […]
14 Charts About Chinese Mobile Users in Tier 3 & 4 Cities
According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.
China Mobile Ads Average CTR Below 1% in Q2 2013
According to an adSage report, mobile application life cycle has been dropping from 200 days in June 2012 to 40 days in May 2013. The number of daily active users dropped and growth rate of new users slowed down.
Dianping Web Traffic Hit 2 Billion, Mobile Apps Unique Users Surpassed 75 Million
According to data published by Dianping, China’s leading user review and recommendation site, its monthly traffic (desktop and mobile devices) has surpassed 2 billion by Q2 2013, 70% of which is from mobile devices. Dianping Mobile apps recorded over 75 million unique users.
NetEase News Client Hit 120 million, Daily Active Users Reached 40 million
The number of NetEase News Client users has surpassed 120 million, and daily active users reached 40 million, said by NetEase General Manager Xu Shi at Longmen Zhen Salon hosted by Techweb on July 9 2013. NetEase launched news client points system in May 2013, which encourages users by giving them reward points if they […]
Enterprise Weibo Accounts Exceeded 300 Million Followers
According to iResearch, monthly Weibo users accessing from desktop computers hit 285 million in March 2013, and Weibo mobile app monthly users reached 88 million. Weibo has become a mainstream application on both desktop and mobile devices. Sina revealed to media in 2012 that it had around 300 thousand Enterprise Weibo Accounts. The top five […]
16 Charts To Tell You About China Mobile Consumers
According to Nielsen’s research, China Mobile phone penetration is among the highest with 89%, among which 66% use smartphone. The younger generation are more likely to embrace smartphone devices; 82% between the age of 16 and 24. And over half of the mobile phone users have multiple phones.
The Rise of Mobile Social Media in China
Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking.
China Mobile App Ad Revenue Up to 1.06 Billion Yuan in Q2
iResearch, partnering with domob, recently issued the second quarterly mobile app advertising data. According to the report, daily average PV and UV on domob both have steady growth. Advertising impression of Android and iOS gets market share of 60% and 40% respectively. For 2012 Q2, tools, FMCG and e-commerce are the top 3 categories of […]
Popular Mobile Applications Usage Rate in China
Mobile IM holds the safe lead among all mobile applications with the usage rate of 86.7%. The usage rates of mobile payment and flight ticket booking are much lower compared with others. But with the enhancement of mobile security, we cannot ignore their potentials to experience growth in the near future. The growth of other […]