In H1 2014, total number of China mobile Internet users exceeded 686 million and 60% users are male. There was an increase of 2.5% from H2 2013 in total number of female users.
China Mobile Search User Behaviors in H1 2014
Total number of China mobile search users exceeded 467 million in H1 2014 according to iiMedia Research. It is believed that user growth rate is slowing down since mobile penetration rate is reaching a ceiling.
China Mobile Social Networking Overview & Top Apps
In June 2014, mobile Internet users exceeded 530 million, accounting for 83.4% of the total Internet users in China. More than 60% of China mobile users are using mobile social apps nowadays, which are indispensable mobile apps in China according to Nielsen.
China Mobile App Market Report: Download Sources, Favorite Free & Paid Apps
Mobile app stores accounted for 46.9% of total mobile app downloads in China, ranking the top app download source in 2013, in which app store mobile client represented 25.4% and desktop client 21.5%.
Wechat Allows Advertisers to Promote App Downloads
Wechat released a new feature to last week for Wechat official accounts platform promotions. It allows advertisers to use the platform to promote app downloads.
Top 7 Mobile Cloud Storage Apps in China
Monthly active users of Baidu Cloud mobile app exceeded 11.191 million in July according to Enfodesk, becoming the most popular mobile cloud storage app by total MAUs in China.
Top File Management Apps By Total MAUs in China
Huawei’s file management mobile app exceeded 10 million MAUs in July in china according to Enfodesk, becoming the most popular file manager for Android by total MAUs.
Tencent News Mobile App Now Top News App in China
Sohu News mobile app achieved 100 million users this May; but now, Tencent News surpassed Sohu News becoming the best mobile news app by the number of unique visitors and MAU.
China’s Top Mobile Video Player Apps in July 2014
Among China’s mobile video player apps in July 2014, Mobile QQ Video Player ranked first by total number of active users, with 867 thousand users, followed by MoboPlayer with 774 thousand according to EnfoDesk.
Top Mobile Map Apps in China in Q2 2014
Baidu Map, Gaode Map and Google Map are the top 3 mobile map apps by total number of reached users, according to EnfoDesk.
Taobao‘s Xianyu for the second-hand Market
Taobao updated and re-named Taobao Secondhand mobile apps to Xianyu in July 2014,targeting the secondhand products marketplace.
iResearch: APP Advertising Will Be The New Growth Point
China digital advertising market kept increasing fast in 2013. The multi-screen media environment was much more common in Chinese netizen’s life, and the cross-screen integration became the focus point for advertisers. According to iResearch online advertiser monitoring tools iAdTracker, following are trend and analysis of some specific video, weibo and news media (as “the three […]
Chinese Travelers Mobile App Search Behavior (3 Part Series)
This is the part 3 of a series of posts that gives you insights on China LBS travel market users behaviors. Part 1, Part 2. Travelers who used mobile map apps showed a relatively high demand for POI information. 69.8% of them demanded for detailed shops information in the neighbourhood, 53.5% asked for shops coupons […]
REPORT China Mobile Payment User Behavior 2013
According to iResearch report on China mobile payment user behavior in 2013, in the aspects of mobile payment recognition, only 20.7% of Chinese users knew nothing about mobile payment. Over 70% of users had a certain knowledge of mobile payment. At the same time, 71.2% of users haven’t used mobile payment before, frequently users only […]
10% China Mobile Internet User Spending Over 8 Hrs on Mobile
36kr.com and 3g.qq.com did a survey about mobile internet user behavior online, collecting 92,000 sample via 3g.qq.com. Most of respondents were between 23-30 years old, with 41.9%.