The number of monthly active users on China mobile advertising platform was over 500 million, which was much bigger than the US. China has been the largest mobile marketing market in the world.
China’s Mobile App Store Active Users Exceed 411 Mln in Q4 2014
In Q4 2014, total active users of China mobile app store users exceeded 411 million excluding users from App Store, mobile phone company’s app store and operator’s app store. In Q1 2015, users would be 420 million in China according to iiMedia.
Ctrip Mobile App Downloads Reached Nearly 600M in 2014
Ctrip net revenues were RMB1.9 billion (US$308 million) for Q4 2014, up 33% YoY. Net revenues in 2014 were RMB7.3 billion (US$1.2 billion) in 2014, up 36%.
50% China Users Keep Taxi App at the End of Subsidies
Chinese consumers can save spend when they choose apps that offer subsidies or Hongbao, coupon nowadays. In the internet times, many apps would provide subsidies to acquire users, which further changes people’s lifestyle in China. Tencent carried out a survey about consumers’ long term behavior about apps with subsidies offers and those without subsidies. 50% of […]
Only 16% Mobile Researchers Bought on the Spot Browsing Retail Store
McKinsey’s 2014 survey finds that China’s showrooming effect, where shoppers browse in stores but buy elsewhere, has become particularly intense for the 30% of consumers who carry out mobile research while inside a store.
eLong Brand Room Nights Booking 55% on Mobile in Q4 2014
eLong’s hotel room nights stayed in the fourth quarter of 2014 increased 27% to 9.4 million room nights compared to 7.4 million in Q4 2013 according to eLong unaudited financial results.
Over 70% China Tablet Users Use Tablets on A Daily Basis
Over 70% China tablet users use tablets on a daily basis for an average 1.9 hours per day according to a Tencent research.
Top Mobile News Apps in China in H2 2014
In 2014, China mobile internet users exceeded 553 million, representing 85.6% of total internet users. Further, reading on mobile has been the major method for users to read news online in China. China top 3 mobile news apps by downloads are Tencnet News, Today’s Headline and Netease News in the second half of 2014 according […]
Jingdong’s Paipai Launched Mobile Selling App
Paipai launched micro-shop mobile app last month to enable individual merchants to set up mobile online stores on smartphones directly and they could log in the stores with QQ numbers only.
70% App Downloads From Mobile App Stores in China
Mobile app stores are the most used channels for downloading apps among China mobile phone internet users; besides, they are also the channels for app updates. 70% app downloads are from mobile app stores in China.
WeChat Official Accounts Development in 2014
39% respondents surveyed by GlobalWebIndex used WeChat in August, making WeChat the most popular messaging app in APAC in the third quarter of 2014. Since 2013, WeChat official account was devoted to exploring more social functions for WeChat users, advertisers and so on. Till now, WeChat official account had made four big steps in 2014 […]
360 Launched Free Call App, Realized “One-Party Online”
Qihoo 360 launched free call app on 23 Dec 2014 according to latest news on dianhua.360.com, which is developed by 360 Safe Contact team. This free call app is another choice for users in addition to Yixin’s free call offer, WeChat free call apps and so on.
Tencent Myapp App Store Had Highest Growth in China App Distribution Market
Tencent Myapp app store had daily distribution volume of 110 million, covering more than 90% China mobile gaming users according to Tencent’s vice president, Wang Bo.
Alipay Sells Public Transport Cards to Cross-border Travelers
Alipay starts offering the purchase of public transport cards via its mobile apps Alipay Wallet for cross-border travelers.
China Education Mobile Apps Exceeded 70,000 in Nov 2014
As of November 2014, the number of education apps was over 70,000, representing 10% of total apps in China. Education app ranked the second in Apple App Store, following the game apps.