21 Fast Moving Consumer Goods (FMCG) companies reached over 100 million urban households. P&G and Yili led the race, reaching over 160 million families. Nongfu Spring, Haday, and Dali are fastest growers.
millennials
China shared accommodation market to reach US$7.83 bn by 2020
China’s shared accommodation market generated a total transaction of 14.5 billion yuan (US$2.27 bn) in 2017, up 70.6% from a year earlier, according to State Information Center of China.
REPORT The rise of the Millennials consumers in China
31% of Millennials in a KPMG survey expect a significant increase in their income over the next five years compared to just 18 percent of non-Millennials. Their rise to become a key component of China’s retail market is therefore underway. Millennials: A generational shift Currently, the average monthly income of Millennials (RMB 11,738) is lower […]